Facebook's Instagram Reels Incorporates Ads Globally: Report

Facebook Inc FB launched ads globally on its TikTok clone, Instagram Reels, Reuters reported.
The ads will be full screen and vertical and appear in between individual posts, CNBC reports. They will extend up to 30 seconds and will run on a loop.
Facebook aims to monetize its short-form video feature. It started trialing Instagram Reels ads in India, Brazil, Germany, and Australia in April. The tests ran with brands like Bayerische Motoren Werke AG BMWYY, Louis Vuitton, Netflix Inc NFLX, and Uber Technologies Inc UBER.
An eMarketer report estimated that adult users of TikTok to spend more time on TikTok than Facebook in 2021. It also expected TikTok to have more Gen Z users than Instagram in 2021.
However, eMarketer estimated Facebook to command nearly 25% of global digital ad spend in 2021.
Price action: FB shares traded higher by 1.91% at $337.39 on the last check Thursday.
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