We Knock The Doors Off Your Doors

It was Ralph Waldo Emerson who once said “To be great, is to be misunderstood,” and when I was first approached about joining a news organization called Benzinga, misunderstood is an understatement. What can a high school-age veteran politico contribute to a finance news group? And most of all, what's with the off-the-wall name? But like the other members of the Benzinga Team, it only took a day for me to feel right at home. For those who are unfamiliar with the Benzinga atmosphere (Zingatmosphere?), there isn't a name that could be more fitting for this organization. The high-energy, outside-the-box environment enables us to be the most innovative financial news provider around, constantly on the cutting-edge as we discard the ordinary for the extraordinary. While my non-Benzinga friends complain about “having to work too many hours,” with co-workers they can't stand, my mindset couldn't be more different.    I adjust my schedule to be in office as much as I possibly can, and as I enter through the doors I'm greeted with the smiles, and excitement of the team. Sales calls, usually known as mundane, are anything but, in the Benzinga office. Individuals in business development and sales teams are constantly encouraging each other to be more vibrant and energetic as we spread the Benzinga name across the globe. This led one calm afternoon to become the base for the development of a Benzinga rallying cry--We'll knock the doors off your doors! DiMarco was actively selling BenzingaPro to a customer, as Kyle started encouraging him to amp up the energy. The result? DiMarco described our product as the type that would “Knock the doors off...the trading doors!” After a moment of awe-struck confusion, the term stuck for good. That's what happens at our Benzinga home, we have a mission to change the way information is relayed in the trading world, and no monumental change can occur without pushing boundaries and exploring the unconventional. Zing-ya later -Brad