Powered by artificial intelligence, Slinger Bag's new platform and app will enhance the on-court experience for tennis players
Baltimore, Maryland--(Newsfile Corp. - December 15, 2020) - Slinger Bag SLBG, a sports brand focused on innovating game improvement equipment for ball sports with an initial focus on the global tennis market, is thrilled to announce that it has commenced development of a new technology platform and mobile app to be powered by award-winning artificial intelligence (AI) sports technology. Slinger Bag has identified strategic partners and launched development plans to release this new consumer platform and app in 2021. Later this month Slinger Bag will produce its 20,000th Launcher since introducing the brand earlier this year and the company is now excited to be able to enhance its innovative product that has already taken the tennis world by storm in 2020.
"Today's announcement is a significant milestone for Slinger Bag," said CEO Mike Ballardie. "The global market validation of the Slinger Bag concept over the past year has been incredible, with the recent holiday weekend in the US delivering our two biggest order intake days so far. The global impetus from our new distributor team coupled with the ever-growing consumer demand in the US market ensures that this momentum will continue well into 2021. Technology has a significant role to play in the future of Slinger Bag, whether that be directly through the hardware itself or the development of this proprietary software and new app."
To develop its technology platform, Slinger Bag is partnering with Gameface, an award-winning sports AI company based out of Sydney, Australia. Gameface analyzes sports video footage for performance data and unlocks insights for athletes and coaches. Its technology has been recognized at leading industry events such as the MIT Sloan Sports Analytics Conference, the World Football Summit Asia, and in 2019 they ranked as one of the best systems benchmarked on EPTS (Electronic and Performance Tracking Systems) standards by FIFA.
"We are proud to join forces with the team at Gameface to develop cutting-edge technology. We have a wealth of tennis knowledge on our team and look forward to building an engaging technology platform that Slinger Bag users across the globe are going to love," said Ballardie. "Starting with more relevant tennis metrics and incorporating better coaching insights, we are focused on creating an immersive experience for all tennis players, from those using their Slinger Bag for practice, drills, fitness and fun right through to teaching pros, competition players and tour professionals."
Data and technology have been key to the adoption and success of innovative consumer fitness products, especially during the COVID-19 pandemic. Slinger Bag aims to reach millions of new tennis players around the world and convert them to Slinger Bag users through combining their use of both the Slinger Bag and this new platform. Ballardie continued, "Our smart technology will have the potential to change the speed and quality of game improvement for all levels of players in a very meaningful way. We intend to roll this out on a tiered subscription basis, which will create a new layer of revenue for the Company while offering the best user experience possible."
Additionally, as part of this new technology platform, Slinger Bag is announcing a significant partnership with PlaySight Interactive, the leading global sports and tennis video technology company. PlaySight will integrate its portable GO video technology into a new Slinger Bag product offering, enabling users to broadcast live streams, record video and even monetize content from their on-court sessions with their Slinger Bags.
"We look forward to creating a professional video experience attached to our Slinger Bag with PlaySight. We have been following them closely for many years and are impressed by the quality of their technology and the strength of their brand and reputation in tennis," said Ballardie.
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About Slinger Bag®:
Slinger Bag® is a new sports brand focused on delivering innovative, game improvement technologies and equipment across all Ball Sport categories. With the vision to become a next-generation sports consumer products company, Slinger Bag® enhances the skill and enjoyment levels of players of all ages and abilities. Slinger Bag® is initially focused on building its brand within the global Tennis market, through its Slinger Bag® Tennis Ball Launcher, Accessories and technology platform. Slinger Bag® has underpinned its proof of concept with over $200M in retail value of global distribution agreements since the Spring of 2020. Led by CEO Mike Ballardie (former Prince CEO and Wilson EMEA racquet sports executive) Slinger Bag® is now primed to disrupt what are traditional global markets with its patent-pending, highly transportable and affordable Slinger Bag® Launcher.
About GAMEFACE.AI®
Gameface is a leading global AI sports analytics company based in Sydney, Australia. Its analytics platform extracts event, tracking and performance data from live and archived sports videos using artificial intelligence and computer vision, without the need for wearable devices or additional broadcast infrastructure. Its technology has been recognized at leading industry events such as the MIT Sloan Sports Analytics Conference, the World Football Summit Asia, and in 2019 they ranked as one of the best systems benchmarked on EPTS (Electronic and Performance Tracking Systems) standards by FIFA.
About PlaySight Interactive®
Selected twice by Fast Company as one of the top 10 Most Innovative Companies in Sport, PlaySight is connecting sports all over the world. Its Smart sports AI video platform delivers a cutting-edge video experience across all levels of sport. Hundreds of thousands of athletes, coaches, colleges, teams and sports facilities utilize PlaySight each and every day for automated production live stream broadcasts, multi-angle video recording, performance analysis, content monetization and much more. You can find PlaySight technology throughout the NBA, MLB, NHL, in over 100 NCAA athletic departments, and at leading sports organizations and facilities such as LakePoint Sports, IMG Academy, Ripken Baseball and the United States Tennis Association's National Campus.
ENDS
For Investor Relations inquiries contact investors@slingerbag.com or 443-407-7564
For media inquiries contact the Press Office, Joe Murgatroyd, Press@slingerbag.com, at Brandnation, 443-407-7564 or +44(0)207 940 7294
Slinger Bag Legal Counsel: Kalfa Law. Contact: shira@kalfalaw.com
Slinger Bag Disclaimer: Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995. Statements in this press release that are not strictly historical are "forward-looking" statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. These statements involve a high degree of risk and uncertainty, are predictions only and actual events or results may differ materially from those projected in such forward-looking statements. Factors that could cause or contribute to differences include the uncertainty regarding viability and market acceptance of the Company's products and services, the ability to complete development plans in a timely manner, changes in relationships with third parties, product mix sold by the Company and other factors described in the Company's most recent periodic filings with the Securities and Exchange Commission, including its 2019 Annual Report on Form 10-K and quarterly reports on Form 10-Q.
Forward-Looking Statements: This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and Private Securities Litigation Reform Act, as amended, including those relating to the Company's product development, clinical and regulatory timelines, market opportunity, competitive position, possible or assumed future results of operations, business strategies, potential growth opportunities and other statement that are predictive in nature. These forward-looking statements are based on current expectations, estimates, forecasts and projections about the industry and markets in which we operate and management's current beliefs and assumptions.
These statements may be identified by the use of forward-looking expressions, including, but not limited to, "expect," "anticipate," "intend," "plan," "believe," "estimate," "potential, "predict," "project," "should," "would" and similar expressions and the negatives of those terms. These statements relate to future events or our financial performance and involve known and unknown risks, uncertainties, and other factors which may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Such factors include those set forth in the Company's filings with the Securities and Exchange Commission. Prospective investors are cautioned not to place undue reliance on such forward-looking statements, which speak only as of the date of this press release. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/70235
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