Rocky Mountain High Brands Executes New Preferred Equity Financing Agreement with GHS Investments, LLC

DALLAS, Dec. 27, 2019 (GLOBE NEWSWIRE) -- Rocky Mountain High Brands, Inc. RMHB, a healthy lifestyle Company specializing in high-quality health and wellness products, announced today it has executed a new Preferred Equity Financing Agreement with GHS Investments, LLC ("GHS") on December 20, 2019.

The purpose of the new agreement is to provide the Company with financing that is based on Preferred Stock, versus S-1 registered Common Stock under our outgoing Equity Line of Credit Facility with GHS. The advantage of the new arrangement to the Company is that GHS will be required to convert the Preferred Stock it purchases from the Company to Common Stock and observe a holding period of six months for the investment prior to trading it.

The Company also announced that it has terminated its $15,000,000 Securities Purchase Agreement dated June 27, 2018 (Equity Line of Credit Facility) and will not be filing any additional S-1 Registration Statements under that agreement.

The Company's Board of Directors recently started the process to increase the number of shares of authorized Common Stock from 200,000,000 to 1,000,000,000. The increase in authorized Common Stock is necessary to:

• Provide Common Stock for potential strategic acquisitions and other future equity investments
• Meet the 2.5 to 3.0 times investment Reserve Requirements under our agreements with GHS

The increase in authorized shares of Common Stock will either be held in reserve under Reserve Requirements for GHS or held for potential strategic acquisitions or other future equity investments. They will not go into RMHB's Common Stock float at this time.

Separate SEC Form 8-K's were filed. To view the filings, please follow the links below:

https://www.sec.gov/Archives/edgar/data/1670869/000166357719000434/rmhb8k.htm
https://www.sec.gov/Archives/edgar/data/1670869/000166357719000436/rmhb8k2.htm

About Rocky Mountain High Brands

Rocky Mountain High Brands, Inc. (OTCQB: RMHB) Rocky Mountain High Brands (RMHB), a family of brands positioned to disrupt the hemp oil and hemp extract categories, is a consumer goods company that specializes in developing, manufacturing, marketing, and distributing high-quality, health conscious hemp-infused products that span various categories including beverage, food, fitness, skin care and more. RMHB also markets a naturally high alkaline spring water and a water-based whey protein and energy drink as part its brand portfolio. Our mission is to assist others in their journey to live productive, fulfilling and healthy lives.

The Company currently markets its HEMPd product line, which currently consists of hemp oil infused topicals and nutraceuticals, and a line of hemp extract infused beverages. The Company markets confections with hemp extract under Sweet Rock. RMHB also bottles and distributes a naturally high alkaline spring water under the name Eagle Spirit Spring Water.

For corporate information, please visit www.rockymountainhighbrands.com.
For product information, please visit: www.hempd.com and www.eaglespiritwater.com.

Information about Forward-Looking Statements: This release may include forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions and the ability to attract and retain skilled personnel. Words such as "anticipate," "estimate," "expect," "intend," "plan," "project" and other similar words and expressions are intended to signify forward-looking statements. Forward-looking statements are not guarantees of future results and conditions but rather are subject to various risks and uncertainties. Some of these risks and uncertainties are identified in the company's filings with the SEC. The occurrence of any of these risks and uncertainties could have a material adverse effect on the company's business, financial condition, and results of operations. The Company is not obligated to revise or update any forward-looking statements to reflect events or circumstances that may arise after the date of this release.

Contact:

Investor Relations:
Paul Knopick
E & E Communications
Pknopick@eandecommunications.com
940.262.3584