Health Insurance Innovations, Inc. Reports Third Quarter 2019 Results

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Revenue $75.3 million, up 5% YOY
Net Income of $4.8 million, up 220% YOY
Adjusted EBITDA of $12.8 million, up 35% YOY
GAAP Diluted Net Income per Share of $0.40, up 400% YOY
Adjusted Net Income per Share of $0.66, up 65% YOY

TAMPA, Fla., Nov. 12, 2019 (GLOBE NEWSWIRE) -- Health Insurance Innovations, Inc. HIIQ, a leading cloud-based technology platform and distributor of affordable health insurance, life insurance and supplemental products, today announced financial results for the third quarter ended September 30, 2019. The Company will host a live conference call on Tuesday, November 12, 2019, at 5:00 P.M. ET.

Commenting on the Company's third quarter operating results and early Medicare sales volume indications for the fourth quarter, Gavin Southwell, President and Chief Executive Officer of Health Insurance Innovations, Inc. said, "Our third quarter operating results reflect a business that is executing a transformation of its product offering and positioning itself for success ahead of the important fourth quarter Annual Election Period (AEP).

The results of these efforts are evident in our preliminary Medicare sales volumes for the first part of the AEP that began on October 15th, which currently gives us confidence that we will meet or exceed our earnings forecast for the year assuming the positive momentum continues for the remainder of the AEP."

Mr Southwell continued, "Our third quarter net income of $4.8 million, up 220% from prior year period, and adjusted EBITDA of $12.8 million, up 35% from the prior year period, exceeded our expectations on revenues that were behind our forecast.

In our newly formed Medicare operations, we achieved revenues of approximately $10.2 million despite taking a more measured approach to ramping our investments in personnel and marketing expenditures ahead of the fourth quarter Annual Election Period, with significant progress in ramping up investments occurring towards the end of the third quarter and early fourth quarter. We started AEP having made significant investments in building out our captive distribution capabilities, which will have a positive impact on our margins in the fourth quarter and beyond. I am pleased to report that as of November 11th, our Medicare sales volumes in the fourth quarter were already more than double all of the third quarter, with volumes still accelerating to date during the quarter and we are only about half-way through AEP."

"Our consumer demand generation capabilities in both media and digital channels are currently exceeding our expectations, and provide an exciting anticipated trajectory for our business such that Medicare Advantage and Medicare Supplemental products are now expected to contribute as much as 35% of our fourth quarter revenues."

Mr. Southwell added "Our product diversification investments were prescient as we have seen a shift in the market by third party distributors that are tilting their focus from the IFP market to Medicare.

In the IFP space we continue to de-emphasize sales of HBIP plans and we are seeing a notably positive development in the increased consumer uptake of longer duration plans between third and fourth quarters. Plans with durations longer than 12 months represented approximately 75% of our IFP policies sold in the third quarter compared with less than 2% in the prior year period."

"While we expect to continue to be a leader in the individual and family plan markets, we plan to intensify our product diversification strategies such that Medicare products will potentially represent more than half of our revenues by the end of next year," Mr. Southwell said.

Third Quarter 2019 Consolidated Financial Highlights
All comparisons are to the three months ended September 30, 2018

  • Revenue was $75.3 million, compared to revenue of $71.5 million, an increase of 5.3%.
  • Net income of $4.8 million, compared to net income of $1.5 million, an increase of 220.0%, favorably impacted by an adjustment to the Company's deferred tax valuation allowance upon adoption of new IRS Section 451(b) proposed regulations.
  • Adjusted EBITDA (earnings before interest, taxes, depreciation and amortization) was $12.8 million, compared to adjusted EBITDA of $9.5 million, an increase of 34.7%.
  • GAAP diluted net income per share was $0.40, compared to GAAP diluted net income per share of $0.08, an increase of 400.0%.
  • Adjusted net income per share was $0.66 compared to adjusted net income per share of $0.40, an increase of 65.0%, favorably impacted by a reduction in weighted average diluted shares of approximately 15% from the prior year period.
  • Total expected duration units of submitted policies (including Medicare) of 798,400 compared to 511,700, an increase of 56.0%. 

Adjusted EBITDA and adjusted net income per share are non-GAAP financial measures. See the reconciliations of these measures to their respective most directly comparable GAAP measure below in this press release.

2019 Full Year Guidance

The Company reaffirms its 2019 full-year guidance of adjusted EBITDA in the range of $82 million to $87 million while raising its expected 2019 adjusted net income per share to a range of $4.10 to $4.35 from its previous guidance of $4.00 to $4.25 to align the estimate with a lower expected average diluted share count. The Company now expects 2019 revenues in the range of approximately $400 million to $410 million as compared with its previous forecast of $450 million to $460 million, which reflects its changing product sales mix away from HBIP plans and towards longer duration STM policies and its rapidly developing Medicare business, which we now expect to contribute approximately 35% of our fourth quarter revenues. This sales mix shift, along with changes in the Company's underlying distribution channels from third-party to captive and BPO arrangements, is currently expected to result in higher than previously expected adjusted EBITDA margins for our business.

2019 Third Quarter Financial Discussion

Third quarter revenues of $75.3 million increased 5.3%, compared to revenue of $71.5 million in the third quarter of 2018. The increase in revenue was due in part to Medicare sales from the acquisition of TogetherHealth in June 2019. Also, during the three months ended September 30, 2019, revenue was lower by $2.8 million compared to expectations for the quarter due to the classification of customer care and enrollment expenses related to one of our Medicare BPO partners who is deemed a customer under ASC 606, which requires that these costs be netted against revenue. The netting of these expenses did not have an impact on earnings.

Third-party commission expense was $35.2 million (46.7% of net revenues) in the third quarter of 2019, compared to $48.7 million (68.1% of net revenues) in the same period in 2018. Third-party commission expense continues to benefit from changes in the Company's product mix and distribution channels, as well as structural changes in its third-party distribution arrangements between prepaid and advance commissions.

Total selling, general & administrative expense ("SG&A") was $30.8 million (40.9% of net revenues) in the third quarter, compared to $18.3 million (25.6% of net revenues) in the same period in 2018. The increase in SG&A for the three months ended September 30, 2019, was primarily attributable to increased spending on staffing, training and professional fees to build out capacity for fourth quarter annual enrollment activity and the inclusion of TogetherHealth and other recently acquired businesses. Our SG&A expenses as a percentage of net revenues in the fourth quarter are expected to decline sequentially as we leverage our start-up expenditures during our seasonally higher revenue period.

Net income was $4.8 million in the third quarter of 2019, compared to net income of $1.5 million in the same period in 2018. The increase in net income was primarily the result of a $3.0 million increase in the income tax benefit related to the reversal of the IRC Section 481(a) adjustment and the release of the deferred tax valuation allowance both attributable to the adoption of IRS Section 451(b) proposed regulations.

EBITDA was $8.1 million in the third quarter of 2019, compared to $2.2 million in the same period in 2018. Adjusted EBITDA was $12.8 million (17.0% of net revenues) in the third quarter of 2019 compared to $9.5 million (13.3% of net revenues) in the same period in 2018. Adjusted EBITDA is calculated by taking EBITDA and adjusting for items that are not part of regular operating activities, including stock-based compensation and related costs, transaction costs, tax receivable adjustments, indemnity and other related legal costs, and severance, restructuring, and other charges. A reconciliation of net income to EBITDA and adjusted EBITDA for the three and nine months ended September 30, 2019 and 2018 is included within this press release.

GAAP diluted net income per share for the third quarter in 2019 was $0.40, compared to GAAP diluted net income per share of $0.08 in the same period in 2018.

Adjusted net income per share for the third quarter in 2019 was $0.66, compared to adjusted net income per share of $0.40 in the same period in 2018. Total weighted average diluted shares used in the calculation of adjusted net income per share were approximately 2.8 million shares lower than the prior year period, reflective of share repurchase activity over the past year. A reconciliation of net income to adjusted net income per share is included within this press release.

Cash and cash equivalents totaled $9.2 million as of September 30, 2019, a decrease of $0.1 million from December 31, 2018. We ended the quarter with $148.1 million outstanding on our term loan facility and $12.0 million drawn against our $65.0 million revolving credit facility. Net cash used in operating activities during the quarter was $5.7 million, consistent with our expectations to build out capacity for robust fourth quarter open enrollment activity.

The Company did not repurchase shares of our common stock during the third quarter of 2019. The Company has $75.4 million remaining under its $200 million share repurchase authorization, as part of its previously announced share repurchase program.

Conference Call and Webcast

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The Company will host an earnings conference call on November 12, 2019 at 5:00 P.M. Eastern time. All interested parties can join the call by dialing (877) 451-6152 or (201) 389-0879; the conference ID is 13696341. An archive of the call will be available on Health Insurance Innovations' website, HIIQ.com, for 30 days beginning on Tuesday, November 12, 2019, 8:00 PM ET.

About Health Insurance Innovations, Inc. (HIIQ)

HIIQ is a market leading cloud-based technology platform and distributor of innovative health and life insurance products that are affordable and meet the needs of consumers. HIIQ helps develop insurance products through our relationships with best-in-class insurance companies and markets them via its broad distribution network of third-party licensed insurance agents across the nation, its call center network and its unique online capabilities. Additional information about HIIQ can be found at HIIQ.com.                                    

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are statements other than historical fact, and may include statements relating to goals, plans and projections regarding new markets, products, services, growth strategies, anticipated trends in our business and anticipated changes and developments in the United States health insurance system and laws. Forward-looking statements are based on HIIQ's current assumptions, expectations and beliefs are generally identifiable by use of words "may," "might," "will," "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "potential" or "continue," or similar expressions and involve significant risks and uncertainties that could cause actual results, developments and business decisions to differ materially from those contemplated by these statements. These risks and uncertainties include, among other things, our ability to maintain relationships and develop new relationships with health insurance carriers and distributors, our ability to retain our members, the demand for products offered through our platform, regulatory oversight and examinations of us and our carriers and distributors, legal and regulatory compliance by our carriers and distributors, the amount of commissions paid to us or changes in health insurance plan pricing practices, competition, changes and developments in the United States health insurance system and laws, and HIIQ's ability to adapt to them, the ability to maintain and enhance our name recognition, difficulties arising from acquisitions or other strategic transactions, and our ability to build the necessary infrastructure and processes to maintain effective controls over financial reporting. These and other risk factors that could cause actual results to differ materially from those expressed or implied in our forward-looking statements will be discussed in HIIQ's Annual Report on Form 10-K filed with the Securities and Exchange Commission (SEC) as well as other documents that may be filed by HIIQ from time to time with the Securities and Exchange Commission, which are available at www.sec.gov. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. You should not rely on any forward-looking statement as representing our views in the future. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Non-GAAP Financial Information

To supplement HIIQ's financial information presented in accordance with generally accepted accounting principles in the United States of America, or GAAP, HIIQ presents certain financial measures that are not prepared in accordance with GAAP, adjusted EBITDA, and adjusted EPS. These non-GAAP financial measures, which are defined below, should not be considered in isolation from, or as a substitute for, financial information prepared in accordance with GAAP. These non-GAAP financial measures are not based on any standardized methodology prescribed by GAAP and are not necessarily comparable to similarly-titled measures presented by other companies.

HIIQ is presenting these non-GAAP financial measures to assist investors in seeing HIIQ's operating results through the eyes of management and because HIIQ's believes that these measures provide a useful tool for investors to use in assessing HIIQ's operating performance against prior period operating results and against business objectives. HIIQ uses the non-GAAP financial measures in evaluating its operating results and for financial and operational decision-making purposes.

The accompanying tables provide more detail on the GAAP financial measures that are most directly comparable to the non-GAAP financial measures described above and the related reconciliations between these financial measures. HIIQ has not reconciled adjusted EBITDA guidance or adjusted EPS guidance to GAAP net income or GAAP net income per diluted share, respectively, because HIIQ does not provide guidance for the reconciling items between these measures and GAAP net income or GAAP net income per diluted share, respectively. As certain of the items that impact GAAP net income and/or GAAP net income per diluted share cannot be reasonably predicted at this time, HIIQ is unable to provide such guidance. Accordingly, a reconciliation to GAAP net income or GAAP net income per diluted share is not available without unreasonable effort.

HEALTH INSURANCE INNOVATIONS, INC.
Condensed Consolidated Balance Sheets
($ in thousands, except share and per share data)
 September 30, 2019 December 31, 2018
 (unaudited)  
Assets   
Current assets:   
Cash and cash equivalents$9,160  $9,321 
Restricted cash17,607  16,678 
Accounts receivable, net, prepaid expenses and other current assets3,352  2,108 
Advanced commissions, net29,233  29,867 
Income taxes receivable15,012  — 
Contract asset, net158,083  165,494 
Total current assets232,447  223,468 
Long-term contract asset, net153,193  132,566 
Property and equipment, net4,788  5,134 
Goodwill119,399  41,076 
Intangible assets, net36,905  4,217 
Deferred tax assets5,959  25,967 
Other assets522  61 
Total assets$553,213  $432,489 
    
Liabilities and stockholders' equity   
Current liabilities:   
Accounts payable and accrued expenses$33,136  $32,397 
Commissions payable, net85,652  106,608 
Income taxes payable—  15,586 
Short-term debt, net7,795  — 
Due to member1,312  7,978 
Other current liabilities359  422 
Total current liabilities128,254  162,991 
Long-term commissions payable, net75,594  84,716 
Long-term contingent consideration57,176  — 
Long-term debt, net150,617  15,000 
Due to member29,091  25,693 
Other liabilities1,340  621 
Total liabilities442,072  289,021 
Commitments and contingencies   
Stockholders' equity:   
Class A common stock (par value $0.001 per share, 100,000,000 shares authorized; 16,219,217 and 14,425,824 shares issued as of September 30, 2019 and December 31, 2018, respectively; 12,287,657 and 12,387,349 shares outstanding as of September 30, 2019 and December 31, 2018, respectively)16  14 
Class B common stock (par value $0.001 per share, 20,000,000 shares authorized; 1,916,667 and 2,541,667 shares issued and outstanding as of September 30, 2019 and December 31, 2018 respectively)2  3 
Preferred stock (par value $0.001 per share, 5,000,000 shares authorized; no shares issued and outstanding as of September 30, 2019 and December 31, 2018)—  — 
Additional paid-in capital116,203  94,194 
Treasury stock, at cost (3,931,560 and 2,038,475 shares as of September 30, 2019 and December 31, 2018, respectively)(127,489) (67,185)
Retained earnings89,222  80,804 
Total Health Insurance Innovations, Inc. stockholders' equity77,954  107,830 
Noncontrolling interests33,187  35,638 
Total stockholders' equity111,141  143,468 
Total liabilities and stockholders' equity$553,213  $432,489 


HEALTH INSURANCE INNOVATIONS, INC.
Condensed Consolidated Statements of Income (unaudited)
($ in thousands, except share and per share data)

 Three Months Ended September 30, Nine Months Ended September 30,
 2019 2018 2019 2018
Revenues$75,272  $71,467  $220,954  $219,180 
Operating expenses:       
Third-party commissions35,187  48,669  122,768  139,832 
Credit card and ACH fees1,473  1,570  4,578  4,318 
Selling, general and administrative30,765  18,260  70,797  54,197 
Depreciation and amortization4,805  1,270  7,576  3,655 
Total operating expenses72,230  69,769  205,719  202,002 
Income from operations3,042  1,698  15,235  17,178 
        
Other expense (income):       
Interest expense (income)1,999  15  3,693  (39)
TRA (income) expense(212) 721  (212) 721 
Other expense—  29  —  88 
Net income before income taxes1,255  933  11,754  16,408 
(Benefit) provision for income taxes(3,584) (559) 1,503  5,737 
Net income4,839  1,492  10,251  10,671 
Net income attributable to noncontrolling interests39  353  1,833  3,125 
Net income attributable to Health Insurance Innovations, Inc.$4,800  $1,139  $8,418  $7,546 
        
Per share data:       
Net income per share attributable to Health Insurance Innovations, Inc.       
Basic$0.43  $0.09  $0.74  $0.62 
Diluted$0.40  $0.08  $0.68  $0.57 
Weighted average Class A common shares outstanding       
Basic11,156,747  12,853,739  11,404,200  12,130,722 
Diluted11,903,992  14,060,453  12,311,676  13,302,811 


HEALTH INSURANCE INNOVATIONS, INC.

Condensed Consolidated Statements of Cash Flows (unaudited)
($ in thousands)
               

 Three Months Ended September 30, Nine Months Ended September 30,
 2019 2018 2019 2018
Operating activities:       
Net income$4,839  $1,492  $10,251  $10,671 
Adjustments to reconcile net income to net cash (used in) provided by operating activities:       
Stock-based compensation2,987  4,343  7,720  10,503 
Depreciation and amortization4,805  1,270  7,576  3,655 
Deferred income taxes22,553  (172) 22,899  460 
Changes in operating assets and liabilities:       
Increase in accounts receivable, prepaid expenses and other assets(1,270) (954) (1,873) (398)
(Increase) decrease in advanced commissions(2,126) 183  (210) 8,187 
Increase in income taxes receivable(15,012) (2,542) (15,012) (2,542)
Decrease (increase) in contract asset(4,923) 1,611  290  (5,693)
(Decrease) increase in income taxes payable(11,847) (259) (15,586) 193 
Increase (decrease) in accounts payable, accrued expenses and other liabilities4,137  10,347  (1,432) 6,376 
(Decrease) increase in commissions payable, net(9,617) (12,105) (29,056) (12,058)
(Decrease) increase in due to member pursuant to tax receivable agreement(212) 721  (212) 721 
Net cash (used in) provided by operating activities(5,686) 3,935  (14,645) 20,075 
Investing Activities:       
Business acquisitions, net of cash acquired(2,576) —  (49,895) — 
Acquisition of digital asset(8,133) —  (8,133) — 
Capitalized internal-use software(378) (410) (1,232) (1,290)
Purchases of property and equipment(74) (311) (359) (534)
Net cash used in investing activities(11,161) (721) (59,619) (1,824)
Financing Activities:       
Proceeds from borrowing of debt, net of issuance costs10,318  —  208,412  — 
Repayment of borrowings on debt—  —  (65,000) — 
Payments related to tax withholding for share-based compensation(240) (2,160) (2,129) (3,470)
Issuances of Class A common stock under equity compensation plans—  2  —  6 
Purchases of Class A common stock pursuant to share repurchase plan—  (15,701) (63,916) (19,502)
Distributions to member(2) (1,854) (2,335) (2,837)
Net cash provided by (used in) financing activities10,076  (19,713) 75,032  (25,803)
Net (decrease) increase in cash and cash equivalents, and restricted cash(6,771) (16,499) 768  (7,552)
Cash and cash equivalents, and restricted cash at beginning of period  33,538  64,774  25,999  55,827 
Cash and cash equivalents, and restricted cash at end of period$26,767  $48,275  $26,767  $48,275 


Reconciliation of Net Income to EBITDA and Adjusted EBITDA

(unaudited)
($ in thousands)

 Three Months Ended September 30, Nine Months Ended September 30,
 2019 2018 2019 2018
Net income$4,839   $1,492   $10,251   $10,671 
Interest expense (income)1,999   15   3,693   (39)
Depreciation and amortization4,805   1,270   7,576   3,655 
Provision for income taxes(3,584)  (559)  1,503   5,737 
EBITDA8,059   2,218   23,023   20,024 
Stock-based compensation and related costs2,987   4,500   7,836   10,766 
Transaction costs331   64   1,691   283 
Tax receivable agreement liability adjustment(212)  721   (212)  721 
Indemnity and other related legal costs1,615   1,301   3,190   2,334 
Severance, restructuring and other charges—   706   341   3,658 
Adjusted EBITDA$12,780   $9,510   $35,869   $37,786 


Reconciliation of Net Income to Adjusted Net Income per Share

(unaudited)
 ($ in thousands except per share data)

 Three Months Ended September 30, Nine Months Ended September 30,
 2019 2018 2019 2018
Net income$4,839   $1,492  $10,251   $10,671 
Interest expense (income)1,999   15  3,693   (39)
Amortization4,024   464  5,223   1,391 
Provision for income taxes(3,584)  (559) 1,503   5,737 
Stock-based compensation and related costs2,987   4,500  7,836   10,766 
Transaction costs331   64  1,691   283 
Tax receivable agreement liability adjustment(212)  721  (212)  721 
Indemnity and other related legal costs1,615   1,301  3,190   2,334 
Severance, restructuring and other charges—   706  341   3,658 
Adjusted pre-tax income11,999   8,704  33,516   35,522 
Pro forma income taxes(2,880 ) (2,089) (8,044 ) (8,525)
Adjusted net income$9,119   $6,615  $25,472   $26,997 
Total weighted average diluted share count13,832   16,602  14,242   16,592 
Adjusted net income per share$0.66   $0.40  $1.79   $1.63 

(1) EBITDA is defined as net income before interest, income taxes and depreciation and amortization. We have included EBITDA in this report because it is a key measure used by our management and board of directors to understand and evaluate our core operating performance and trends, to prepare and approve our annual budget and to develop short- and long-term operational plans. In particular, the exclusion of certain expenses in calculating EBITDA can provide a useful measure for period-to-period comparisons of our business. However, EBITDA does not represent, and should not be considered as, an alternative to net income or cash flows from operations, each as determined in accordance with GAAP. Other companies may calculate EBITDA differently than we do. EBITDA has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our results as reported under GAAP.

(2) To calculate adjusted EBITDA, we calculate EBITDA, which is then further adjusted for items such as stock-based compensation and related costs, and items that are not generally a part of regular operating activities, including tax receivable adjustments, indemnity and other related legal costs, and severance, restructuring, and acquisition costs. Adjusted EBITDA does not represent, and should not be considered as, an alternative to net income or cash flows from operations, each as determined in accordance with GAAP. We have presented adjusted EBITDA because we consider it an important supplemental measure of our performance and believe that it is frequently used by analysts, investors and other interested parties in the evaluation of companies. Other companies may calculate adjusted EBITDA differently than we do. Adjusted EBITDA has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our results as reported under GAAP.

(3) To calculate adjusted net income, we calculate net income then add back amortization (but not depreciation), interest, tax expense, items such as stock-based compensation and related costs, and other items that are not generally a part of regular operating activities, including, tax receivable adjustments, indemnity and other related legal costs, severance, restructuring, and acquisition costs. From adjusted pre-tax net income, we apply a pro forma tax expense calculated at an assumed rate of 24%, which consists of the maximum federal corporate rate of 21%, with an assumed 3% state tax rate. We believe that when measuring Company and executive performance against the adjusted net income measure, applying a pro forma tax rate better reflects the performance of the Company without regard to the Company's organizational tax structure. We have included adjusted net income in this report because it is a key performance measure used by our management to understand and evaluate our core operating performance and trends and because we believe it is frequently used by analysts, investors, and other interested parties in their evaluation of the Company. Other companies may calculate this measure differently than we do. Adjusted net income has limitations as an analytical tool, and you should not consider it in isolation or substitution for earnings per share as reported under GAAP.

(4) Adjusted net income per share is computed by dividing adjusted net income by the total number of weighted-average diluted Class A and weighted-average Class B shares of our common stock for each period. We have included adjusted net income per share in this report because it is a key measure used by our management to understand and evaluate our core operating performance and trends and because we believe it is frequently used by analysts, investors and other interested parties in the evaluation of companies. Other companies may calculate this measure differently than we do. Adjusted net income per share has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for earnings per share as reported under GAAP.
             

Disaggregated Revenue
The following table presents our revenue, disaggregated by major product type and timing of revenue recognition, for the three months ended September 30, 2019 ($ in thousands):

  Three Months Ended September 30, 2019 Three Months Ended September 30, 2018
             
 Sales and marketing services Member
management
 Total Sales and marketing services Member
management
 Total 
Revenue by Source            
Commission revenue(1)            
STM$21,617  $996  $22,613  $12,083  $665  $12,748  
HBIP19,222  1,443  20,665  33,009  2,074  35,083  
Supplemental19,471  1,073  20,544  18,756  1,144  19,900  
Medicare7,798  —  7,798  —  —  —  
Other—  —  —  —  19  19  
Services revenue—  855  855  —  2,209  2,209  
Brokerage Revenue—  —  —  1,210  —  1,210  
Consumer engagement revenue2,581  —  2,581  —  —  —  
Other revenue216  —  216  298  —  298  
Total revenue$70,905  $4,367  $75,272  $65,356  $6,111  $71,467  
             
Timing of Revenue Recognition            
Transferred at a point in time$70,905  $—  $70,905  $65,356  $—  $65,356  
Transferred over time—  4,367  4,367  —  6,111  6,111  
Total revenue$70,905  $4,367  $75,272  $65,356  $6,111  $71,467  


 

 
Nine Months Ended September 30, 2019 Nine Months Ended September 30, 2018
 Sales and marketing services Member
management
 Total Sales and marketing services Member
management
 Total
Revenue by Source           
Commission revenue(1)           
STM$75,474  $2,894  $78,368  $40,955  $2,082  $43,037 
HBIP61,702  4,932  66,634  101,378  6,138  107,516 
Supplemental56,608  3,328  59,936  58,716  3,384  62,100 
Medicare9,001  —  9,001  —  —  — 
Other—  —  —  —  57  57 
Services revenue—  2,979  2,979  —  3,096  3,096 
Brokerage revenue—  —  —  2,821  —  2,821 
Customer engagement revenue3,820  —  3,820  553  —  553 
Other216  —  216       
Total revenue$206,821  $14,133  $220,954  $204,423  $14,757  $219,180 
            
Timing of Revenue Recognition           
Transferred at a point in time$206,821  $—  $206,821  $204,423  $—  $204,423 
Transferred over time—  14,133  14,133  —  14,757  14,757 
Total revenue$206,821  $14,133  $220,954  $204,423  $14,757  $219,180 

(1) For the purposes of disaggregated revenue presentation, when additional Discount Benefit products are sold with an STM, HBIP, or supplemental product, the associated revenue for the Discount Benefit products are reported within the STM, HBIP, or supplemental product category depicted within the table.

  

 Summary of Selected Metrics
(unaudited)
($ in thousands, except duration units and revenue per submitted applications)

 Expected Duration Units by Product Type (1)
 Three Months Ended September 30, Nine Months Ended September 30,
 2019 2018 Change (%) 2019 2018 Change (%)
IFP 496,700  511,700  (3)% 1,693,200  1,600,400  6%
Medicare301,700  —  —% 385,400  —  —%
Total798,400  511,700  56% 2,078,600  1,600,400  30%

(1) Excludes de-emphasized products where the Company outsourced all sales and marketing obligations and some member management services.

 Submitted Applications by Product Type (1)
 Three Months Ended September 30, Nine Months Ended September 30,
 2019 2018 Change (%) 2019 2018 Change (%)
IFP56,700  75,300  (25)% 192,800  232,000  (17)%
Medicare7,800  —  —% 10,000  —  —%
Total64,500  75,300  (14)% 202,800  232,000  (13)%

(1) Excludes de-emphasized products where the Company outsourced all sales and marketing obligations and some member management services.

The following tables present the Constrained Lifetime Value per Submitted Application (LVSA), by product type ($, except # of submitted applications):

 Three Months Ended September 30, 2019 Three Months Ended September 30, 2018
 Revenue per Submitted
Application
 # of Submitted
Applications
 Revenue per Submitted
Applications
 # of Submitted
Applications
Short Term Medical <12 months$346  7,500  $509  29,700 
Short Term Medical ≥12 months 881  22,300   469  500 
Total STM 747  29,800   508  30,200 
Health Benefit Plans 727  25,500   711  45,100 
Supplemental 324  52,600   333  57,000 
Medicare (1) 774  7,800   —  — 
Total$   552  115,700  $  502  132,300 

(1) Revenue per submitted application for Medicare is net of CC&E expenses related to one of our Medicare BPO partners who is deemed a customer under ASC 606.

 Nine Months Ended September 30, 2019 Nine Months Ended September 30, 2018
 Revenue per Submitted
Application
 # of Submitted
Applications
 Revenue per Submitted
Applications
 # of Submitted
Applications
(1)
Short Term Medical <12 months$343  26,900  $256  100,700 
Short Term Medical ≥12 months 948  72,000   305  1,100 
Total STM 784  98,900   256  101,800 
Health Benefit Plans 760  91,600   577  130,100 
Supplemental 324  176,200   288  179,700 
Medicare (2) 828  10,000   —  — 
Total$   564  376,700  $  371  411,600 

(1) Excludes policies from the block of business that the Company obtained in June 2018. These policies were excluded as the revenue was recognized as part of the member management obligation only.
(2) Revenue per submitted application for Medicare is net of CC&E expenses related to one of our Medicare BPO partners who is deemed a customer under ASC 606.

Contacts:

Health Insurance Innovations, Inc.:
Michael DeVries
SVP Finance
(813) 906-5314
mhershberger@hiiq.com

Investor Contact:
Westwicke
Bob East
Jordan Kohnstam
Asher Dewhurst
(443) 213-0500
hiiq@westwicke.com

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