More Than 50 Percent of Americans Are Last Minute Holiday Shoppers

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New holiday research from Hilton Honors details top consumer trends and which U.S. cities procrastinate, regift and thrift

This year, holiday shopping should have been a breeze with a whopping 32 days between Thanksgiving and Christmas Day. Despite the added time, a new study released today from Hilton Honors reveals some eye-opening shopping trends: 50 percent of shoppers wait until the last month and 40 percent wait until the final week, or don't finish at all.

Procrastination Nation:

The new survey identified the top ten cities with consumers who admit they put off shopping until the week, or even the day before the holiday:

  1. Cleveland
  2. Orlando, Fla.
  3. Raleigh, N.C.
  4. New York
  5. Providence, R.I.
  6. Columbus, Ohio
  7. Los Angeles
  8. Las Vegas
  9. Atlanta
  10. Phoenix

How Cities Sized Up:

Teaming up with Sperling's BestPlaces, the research also paints a picture of how cities across the country are measuring up amidst all the merriment:

  • Cleveland is the least prepared with their holiday shopping.
  • Kansas City, Kan. is the most prepared with their holiday shopping.
  • Memphis, Tenn. is the thriftiest city when it comes to holiday shopping.
  • Providence, R.I. is more interested in gifting experiences than items.
  • Jacksonville, Fla. admits to regifting the most.

With a fresh perspective on time-saving tips and great gift ideas, Hilton Honors offers shoppers easy, instant solutions for cities on the ‘naughty' list. Read more about holiday shopping behaviors around the country by visiting the Hilton Honors Newsroom.

Top Holiday Trends:

The survey also uncovered additional eye-opening holiday shopping trends, including which cities tend to regift and which are the most thrifty:

  • In a New York (Last) Minute - According to the survey, shoppers in New York are nearly 50 percent more likely to wait until the day before Christmas to finish holiday shopping, as compared with the national average.
  • Recycle, Reuse, Regift - More than half of respondents around the country admit to regifting.
  • Puzzled over Presents - "Not Sure What to Get" indexed high with procrastinators and regifters nationwide.
  • Bah Humbug - Chicago and Detroit were both 10 percent more likely to say they hate holiday shopping, as compared with the national average. Tampa, Fla. was just 1 percentage point behind them.

With the clock ticking, Hilton Honors has options for every type of shopper – making shopping an effortless experience and the gifts more memorable. Through the relationship with Amazon Shop With Points, Hilton Honors members can use their Points to shop for just about anything on Amazon.com. Those looking to further maximize their holiday shopping can earn Points when using one of the four co-branded Hilton Honors American Express cards. Thrillseekers can get VIP access to A-list concerts, premier culinary events and world-renowned sporting events through Hilton Honors Experiences. Hilton Honors Points can also be used to donate to worthy causes with the Hilton Honors Giving Back Program. There's even a Points Pooling option which allows up to 11 members to combine and redeem Points.

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Visit HiltonHonors.com for more information for even more gifting ideas or to book your next stay. Members that book with Hilton get the best rate, plus perks that come only when booking directly through a Hilton channel.

About Hilton

Hilton HLT is a leading global hospitality company with a portfolio of 16 world-class brands comprising more than 5,500 properties with nearly 895,000 rooms, in 109 countries and territories. Dedicated to fulfilling its mission to be the world's most hospitable company, Hilton earned a spot on the 2018 world's best workplaces list, and has welcomed more than 3 billion guests in its nearly 100 year history. Through the award-winning guest loyalty program, Hilton Honors, nearly 82 million members who book directly with Hilton have access to instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

About Hilton Honors

Hilton Honors is the award-winning guest loyalty program for Hilton's 16 world-class brands comprising more than 5,500 properties with nearly 895,000 rooms, in 109 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can't be found anywhere else, and free standard WiFi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room, and access their room using a Digital Key. With nearly 82 million members, Hilton Honors offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise, and items on Amazon Shop with Points; make charitable contributions; or gain access to unique events through the Hilton Honors auction platform (hiltonhonors.com/auctions), such as exclusive artist experiences and hotel concert events with Live Nation®, and race experiences with McLaren Racing. The program is free to join, and travelers may enroll online by visiting www.hiltonhonors.com. Connect with Hilton Honors at newsroom.hilton.com/hiltonhonors, and follow Hilton Honors on Facebook, Twitter, and Instagram.

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