Williams-Sonoma, Inc. Announces Partnership with Reliance Brands for India Market

Pottery Barn, Pottery Barn Kids, and West Elm to open stores in India

Williams-Sonoma, Inc. WSM and Reliance Brands Limited, a subsidiary of Reliance Industries Limited, today announced plans to bring Pottery Barn, Pottery Barn Kids and West Elm to India through a franchise agreement. The opening of the brands' first stores will be in Mumbai, India in early 2020, along with the launch of e-commerce websites.

"We are excited to partner with Reliance as part of our continued global expansion," said Laura Alber, President and Chief Executive Officer of Williams-Sonoma, Inc. "We are looking forward to opening our first stores in Mumbai and introducing our distinctive brands, excellent customer service, and exceptional products to customers in India."

"We currently operate retail and franchise stores across the world with company-owned stores in the United States, Canada, Australia and the United Kingdom. Our franchise network includes countries throughout the Middle East, South Korea, the Philippines, and Mexico," said Ronald Young, Executive Vice President, Global of Williams–Sonoma, Inc. "Adding Reliance to our franchisee network is a significant step in our continuing global expansion. As India's largest retail company, we look forward to a strong relationship and long-term success with Reliance Industries as we prepare to open our first stores in India."

Darshan Mehta, President & CEO, Reliance Brands Limited added: "We look forward to working with the Williams-Sonoma, Inc. team to bring the world of Pottery Barn, Pottery Barn Kids and West Elm to India. We are confident that the brands' heritage and strong design point of view will resonate with Indian consumers, bringing a new dimension to their homes."

About Williams-Sonoma, Inc.

Williams-Sonoma, Inc. is a specialty retailer of high-quality products for the home. These products, representing distinct merchandise strategies — Williams Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, PBteen, Williams Sonoma Home, Rejuvenation, and Mark and Graham — are marketed through e-commerce websites, direct-mail catalogs and retail stores. These brands are also part of The Key Rewards, our free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma family of brands. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom, offer international shipping to customers worldwide, and have unaffiliated franchisees that operate stores in the Middle East, the Philippines, Mexico and South Korea, as well as e-commerce websites in certain locations. In 2017, we acquired Outward, Inc., a 3-D imaging and augmented reality platform for the home furnishings and décor industry.

About Reliance Brands Limited

Reliance Brands Limited is part of the Reliance Industries Group. Reliance Brands began operations in 2007 with a mandate to launch and build international and domestic brand equity in the premium to luxury segment across apparel, footwear and lifestyle business. Its current portfolio of brand partnerships comprises of Armani Exchange, Bally, Bottega Veneta, Brooks Brothers, Burberry, Canali, Coach, DC, Diesel, Dune, Emporio Armani, Ermenegildo Zegna, G-Star Raw, Gas, Giorgio Armani, Hamleys, Hugo Boss, Hunkemoller, Iconix, Jimmy Choo, Kate Spade New York, Michael Kors, Mothercare, Muji, Paul & Shark, Paul Smith, Quiksilver, Replay, Roxy, Salvatore Ferragamo, Satya Paul, Steve Madden, Superdry, Scotch & Soda, Thomas Pink, Tumi and Villeroy & Boch. Reliance Brands today operates 700 stores.

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