Cooper Tire's Discoverer AT34S™ Earns New Product Award at SEMA

Cooper Tire's new Discoverer AT3^4S™, an all-weather, all-terrain tire for pickup trucks and sport utility vehicles, has been named a New Product Award winner in the tire and related product category at the Specialty Equipment Market Association (SEMA) show in Las Vegas, happening now through Nov. 2.

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Cooper Tire's new Discoverer AT34S tire has been named a New Product Award winner in the tire and related product category at the 2018 SEMA show. (Photo: Business Wire)

Recognizing outstanding achievements in the development of products being introduced to the automotive specialty equipment market, the new product awards competition considered nearly 3,000 products in 16 categories. The Discoverer AT3^4S captured the judges' attention for its superior innovation, technical achievement, quality and workmanship, consumer appeal and marketability.

"The Discoverer AT3^4S provides consistently powerful performance whether commuting on the highway or going off-road for weekend adventure," said Scott Jamieson, Cooper's Director of Product Management. "We are honored to be recognized by SEMA for this outstanding new product."

Part of the Discoverer AT3™ family of tires launched this summer, the Discoverer AT3^4S features Adaptive-Traction Technology™ to grip the driving surface, whether rocky or smooth, in hot or cold weather conditions. The tire is constructed using an innovative silica-based tread compound and Cooper's Secure-Grip™ five-rib, all-terrain pattern to provide off-road driving capability and excellent wet and dry traction. Its zigzag sipes improve vehicle stability while reducing stone retention, and uniquely shaped deep center grooves reduce hydroplaning. Severe weather rated, the Discoverer AT3^4S has patented saw tooth technology designed to trap snow in the tread to provide superior stopping distance on snowy surfaces. The Discoverer AT3^4S offers a best-in-class 65,000-mile warranty and is available in 37 sizes from 15- to 20-inch rim diameters.

The Discoverer AT3 family of tires also includes the Discoverer AT3^LT™ and Discoverer AT3^XLT™. For more information, visit www.coopertire.com.

About Cooper Tire & Rubber Company

Cooper Tire & Rubber Company CTB is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car, light truck, medium truck, motorcycle and racing tires. Cooper's headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world. For more information on Cooper, visit www.coopertire.com, www.facebook.com/coopertire or www.twitter.com/coopertire.

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