Kemper Announces Brand Refresh

Kemper Corporation KMPR today announced a refresh of its core brand elements. Reflecting the growth and evolution of Kemper as a leader in providing auto, home, life and health insurance solutions, the rebrand elevates the focus on the company's strength, stability and transformation, and includes a new logo, positioning and product line architecture.

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The new bold and vibrant logo in navy blue and red embodies the characteristics of the company's committed team of employees and the qualities of trust, strength and reliability. Kemper's new brand positioning – "Affordable protection in an ever-changing world" – builds upon a rich history of providing insurance solutions to growing markets that meet customers' unique needs for reliable coverage options while keeping their costs down.

Additionally, over the next 15 months, the company's businesses will transition to four sub-brands that best represent their core products: Kemper Auto, Kemper Personal Insurance, Kemper Life and Kemper Health. This new structure aligns and combines the strengths of every line of business within Kemper.

"Our new branding is one of many parts of our transformation and helps to strengthen our purpose: proudly serving growing niche and underserved markets by providing appropriate and affordable insurance and financial solutions," said Joseph P. Lacher, Jr., Kemper's President and Chief Executive Officer. "Our refreshed logo and streamlined brand architecture convey the continuing evolution and growth of our business, and proudly display the characteristics we want to communicate to our stakeholders about our brands. Our new positioning leverages and integrates the strengths and values delivered through each of our businesses."

"Even though our logo is changing, what's not changing is our noble purpose and dedication to delivering on our promises to our stakeholders," continued Lacher. "What we stand for, our expertise in providing appropriate and affordable insurance solutions, will never change."

About Kemper

The Kemper family of companies is one of the nation's leading insurers. With $11 billion in assets, Kemper is improving the world of insurance by offering personalized solutions for individuals, families and businesses. Through our businesses, Kemper:

• Offers insurance for auto, home, life, health and valuables
• Services seven million policies
• Is represented by 30,000 agents and brokers
• Employs over 7,800 associates dedicated to providing exceptional service
• Is licensed to sell insurance in 50 states and the District of Columbia

Learn more about Kemper.

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