National CineMedia (NCM) Names Rick Butler Chief Digital Officer

Former Fandango Executive to Lead NCM's Digital Products and Data Initiatives

National CineMedia (NCM), America's Movie Network, has named Rick Butler to the role of Chief Digital Officer. In his new role, Butler will lead the company's digital products and data initiatives to deliver both innovative consumer experiences and new ways for brands to connect with movie audiences.

Prior to this, Butler had been working with the NCM Digital team as a consultant as President of Playa Vista Consulting, serving as the visionary behind NCM's new Noovie.com movie search and discovery destination.

Butler has extensive experience in the digital entertainment space and is perhaps best known as the executive behind Fandango, building that $500 million e-commerce revenue channel both as Chief Operating Officer, and later as Executive Vice President (NBCU) & General Manager, Fandango following the company's acquisition by Comcast.

Butler will be based in Los Angeles and will report to NCM CEO Andy England, who noted that, "Rick is an expert in B2B and B2C products and platforms and has a terrific track record of building award winning web and mobile applications. He's the right man for the job of taking our Noovie digital ecosystem and data initiatives to the next level, creating exciting new content, commerce and gaming products like Noovie ARcade, and Fantasy Movie League designed to reach movie audiences. NCM's digital future looks bright indeed."

Butler also previously served as Chief Executive Officer of Outbox Enterprises, an AEG/Cirque du Soleil joint venture that provides web and mobile box office solutions as well as back office systems for some of the largest concert and sporting venues in the world. His past experience also includes roles as Senior Vice President Operations with FinancialPrinter.com, the first fully web-based national financial document services company; as Vice President, Operations with Bowne & Co., Inc., the world's largest financial printing firm; and several roles with R.R. Donnelley & Sons, a global provider of integrated communications drawing on a range of digital and conventional technologies.

About National CineMedia (NCM)

National CineMedia (NCM) is America's Movie Network. As the #1 Millennial weekend network in the U.S., NCM is the connector between brands and movie audiences. According to Nielsen, more than 700 million moviegoers annually attend theaters that are currently under contract to present NCM's Noovie pre-show in 55 leading national and regional theater circuits including AMC Entertainment Inc. AMC, Cinemark Holdings, Inc. CNK and Regal Entertainment Group. NCM's cinema advertising network offers broad reach and unparalleled audience engagement with over 21,100 screens in over 1,700 theaters in 188 Designated Market Areas® (49 of the top 50). NCM Digital goes beyond the big screen, extending in-theater campaigns into online and mobile marketing programs to reach entertainment audiences. National CineMedia, Inc. NCMI owns a 48.8% interest in, and is the managing member of, National CineMedia, LLC. For more information about National CineMedia, visit www.ncm.com and www.Noovie.com.

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