NEW YORK, Oct. 8, 2018 /PRNewswire/ -- Today, No7 announced the launch of its first product in the new No7 Laboratories line-up of targeted skincare solutions: No7 Laboratories Line Correcting Booster Serum, exclusively available at Walgreens.com as of today and in Walgreens stores nationwide on November 4, 2018. This new fast acting non-invasive solution is clinically proven to reduce the appearance of wrinkles by up to 5 years in as little as 12 weeks¹. Clinical studies show that women who tested the product experienced a reduction in the appearance of their deepest, most stubborn lines and wrinkles.

"No7 Laboratories Line Correcting Booster Serum is the first innovation launched under the No7 Laboratories brand, a new type of skincare, benefiting from No7 deep expertise, that pushes the boundaries of efficacy to deliver results that rival professional grade treatments," said Hillary Hutcheson, U.S. Senior Marketing Director for No7. "We're thrilled to introduce this ground-breaking innovation in the U.S. This new serum generated a 17,000 person-waitlist when it launched in the U.K., and we anticipate similar excitement here in the U.S."

This new clinically proven targeted booster serum is No7's most concentrated age-defying solution and the first specifically designed to be applied directly to the lines and wrinkles where women want to see the most results. In fact, consumer studies showed that women said No7 Laboratories Line Correcting Booster Serum was the best result they had ever seen from an age-defying product^2&3.

The secret to the formula lies in No7's powerful anti-wrinkle peptide technology, Matrixyl 3000 Plus^{TM 4}, which helps skin recover some of its key properties and components, such as elastic fibrillin that is lost early in the aging process and gives rise to lines and wrinkles. No7 Laboratories Line Correcting Booster Serum contains much higher concentrations of Matrixyl 3000 Plus^TM, seven times in fact, to maximize its fibrillin repair capabilities.

Developed to be used in addition to your favorite No7 serum and moisturizer, the No7 Laboratories Line Correcting Booster Serum will help your skin experience an extraordinary transformation, ensuring you continue to give your skin its best possible daily care and age-defying support.

Consumer trials showed the following²:

• Week 1: a visible reduction in the appearance of lines and wrinkles on the forehead and around the eyes
• Week 2: visible improvements in six targeted wrinkle areas:
• Forehead
• Crow's feet
• Lips
• Between brows
• Under eyes
• Nasolabial folds

Among women who were considering Botox³, 77% of women said the serum gave them better results than they thought possible from skincare after testing the product for 2 months and 73% said they were less likely to consider Botox in the future.

Of those that had already had Botox³, 80% of women said the serum gave them better results than they thought possible from skincare and 73% said they would delay their next treatment.

No7 Laboratories Line Correcting Booster Serum is priced at $41.99 and is available exclusively at Walgreens.com starting October 8, 2018 and in Walgreens stores nationwide starting November 4, 2018.

No7 Laboratories Line Correcting Booster Serum will also be available online and in stores nationwide at Target and Ulta on January 1, 2019.

For more information, please contact:
Emma.Maliszewski@bm.com; Beatrice.Jimenez@bm.com

About No7 Laboratories

No7 Laboratories represents No7's commitment to investing in ground-breaking research and development as a direct response to the ever-changing needs of its millions of customers every day.

Acknowledging that skincare concerns are deeply individual and often require treatments that go beyond everyday skincare, No7 Laboratories offers a suite of powerful, fast acting tools to help you target the skin concerns that matter most to you, delivering dramatic, visible results that are better than you thought possible from skincare alone.

About No7

Launched in the U.K. in 1935, the No7 brand has been rewriting beauty history for over 80 years, with the aim of helping women look and feel their best every day. The No7 team continues to invest in ground-breaking research and development, responding to the ever-changing needs of its millions of customers every day. From No7's range of clinically proven age-defying serums, to the breakthrough No7 Match Made service, No7 customers believe in the power of our products as much as we do.

No7 sits within the Global Brands portfolio of Walgreens Boots Alliance, Inc. WBA, the first global pharmacy-led, health and wellbeing enterprise.

@No7USA
#No7Laboratories

¹ Clinical study on 31 women
² Tested on 98 women in a consumer study over 8 weeks
³ Tested on 81 women in a consumer study considering Botox and 30 women who have had Botox over 8 weeks
⁴ Matrixyl 3000 Plus is a trademark of Sederma

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