Redneck Riviera Whiskey Available in Oregon

Eastside Distilling, Inc. ESDI ("Eastside" or the "Company") today announced that Redneck Riviera Whiskey, a collaborative effort between Eastside and country-music superstar John Rich from Big & Rich, is available in Oregon, ahead of its formal launch.

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Redneck Riviera Whiskey, a collaborative effort between Eastside and country-music superstar John Rich from Big & Rich, is available in Oregon, ahead of its formal launch. (Photo: Business Wire)

Recently, John Rich and Eastside hosted a pre-launch event in Portland, including visiting with fans at Eastside Distilling's headquarters in Oregon, multiple media interviews with print, television, and radio stations, and culminated with John performing at a charity concert at the University of Portland hosted by local radio station "The Wolf, KWJK." In addition to meeting with local fans and media members, Eastside Distilling and the Redneck Riviera team prepared for the Redneck Riviera Whiskey national launch scheduled for January. The national launch is expected to include national media members, liquor distributors from around the country, and die-hard country music fans.

Grover Wickersham, CEO of Eastside Distilling, commented, "Following our recent pre-launch event and John's performance in Portland, we received many requests for Redneck Riviera Whiskey at our Oregon-based tasting rooms. These friends of Eastside did not want to wait for the launch, so we accelerated our efforts to license in Oregon. We are currently stocking our tasting rooms now, so we can satisfy our customers who want to toast in the New Year with this smooth-tasting whiskey. We have high expectations for it and are excited for our launch in the southeastern US in January."

Redneck Riviera Whiskey will originally be sold in 750ml bottles, followed shortly with 375ml and with further brand expansion planned for 2018. The 750ml bottle will sell for $24.95.

John Rich's Interviews with the NBC and Fox Portland affiliates can be found at: John Rich NBC and John Rich Fox.

Images of the Portland Pre-Launch Event can be found on Eastside's website at: www.eastsidedistilling.com/redneck-riviera-pdx-pre-launch-party

About Redneck Riviera:

Redneck Riviera is a privately held lifestyle brand that celebrates America's hard-working men and women. Built for people who live to turn up the music and have fun with friends and family, Redneck Riviera is America's ‘Work Hard, Play Hard' brand that offers something for everyone who likes to rock the red, white and blue all year long. Launched in 2014, the brand brings these values to life through footwear, apparel, hospitality, food, spirits and licensed products in a variety of categories. Redneck Riviera has expanded its reach with the opening of honky-tonk bar Redneck Riviera Las Vegas and a Nashville location opening in 2018. More information can be found here.

About Eastside Distilling

Eastside Distilling, Inc. ESDI has been producing high-quality, award-winning craft spirits in Portland, Oregon since 2008. The company is distinguished by its highly decorated product lineup that includes Burnside Bourbon, West End American Whiskey, Goose Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee Rum and a distinctive line of fruit infused spirits. Eastside Distilling is majority owner of Big Bottom Distilling (makers of The Ninety One Gin, Navy Strength Gin and Delta Rye whiskey) and the Redneck Riviera Whiskey Co. All Eastside, Big Bottom and Redneck Riviera spirits are crafted from natural ingredients for quality and taste. Eastside's MotherLode Bottling subsidiary is one of the Northwest's leading independent spirit bottlers and ready-to-drink canners. For more information visit: www.eastsidedistilling.com or follow the company on Twitter and Facebook.

Important Cautions Regarding Forward-Looking Statements

Certain matters discussed in this press release may be forward-looking statements. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company's products in the market; the Company's success in obtaining new customers; the Company's success in product development; the Company's ability to execute its business model and strategic plans; the Company's success in integrating acquired entities and assets, and all the risks and related information described from time to time in the Company's filings with the Securities and Exchange Commission ("SEC"), including the financial statements and related information contained in the Company's Annual Report on Form 10-K and interim Quarterly Reports on Form 10-Q. Examples of forward-looking statements in this release may include statements related to our strategic focus, product verticals, anticipated revenue, and profitability. The Company assumes no obligation to update the cautionary information in this release.

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