Amplify Snack Brands, Inc. Appoints Seasoned Consumer Packaged Goods Executive, Malcolm Burns, as Senior Vice President and Managing Director International

Amplify Snack Brands, Inc. ("Amplify" or the "Company") BETR, a leading marketer and manufacturer of branded better-for-you snack food products, today announced the promotion of Malcolm Burns to Senior Vice President and Managing Director International, effective October 5, 2017. Mr. Burns joined Amplify at the beginning of 2017 as Head of European Finance and has been leading the International business in the capacity of interim Managing Director since June.

"We are very pleased to announce Malcolm's well deserved promotion," commented Tom Ennis, Amplify's President and Chief Executive Officer. "We have been impressed with the progress Malcolm and the team have made during the last few months to create and begin executing against a performance improvement plan for the International business. His invaluable contributions to the strategic and financial development of our international team coupled with the strength and depth of his leading consumer packaged goods experience truly set him apart as we evaluated both internal and external candidates for this position, and we look forward to his contributions as we build upon our growth potential globally."

Mr. Burns has extensive experience in leading international consumer packaged goods businesses. He previously worked in a variety of senior strategy and finance director roles in the UK, Eastern Europe and Africa for Cadbury, Kraft Foods, Mondelez International and British Sugar. Mr. Burns began his career in accounting and audit roles at Ford Motor Company and Deloitte.

About Amplify Snack Brands, Inc.

Headquartered in Austin, Texas, Amplify Snack Brands is a high growth snack food company focused on developing and marketing products that appeal to consumers' growing preference for Better-For-You (BFY) snacks. Our brands SkinnyPop®, Tyrrells®, Paqui®, Oatmega®, Lisa's® Chips, The Wholesome Food Company™ and Thomas Chipman™ embody our BFY mission of "snacking without compromise" and have amassed a loyal customer base across a wide range of food distribution channels in the United States, United Kingdom, Canada, Europe and Australia. For additional information, please visit: http://amplifysnackbrands.com.

Forward-Looking Statements

This press release contains certain forward-looking statements regarding our company and our business. Forward-looking statements generally relate to future events or our future financial or operating performance. In some cases, you can identify forward-looking statements because they contain words such as "may", "will", "should", "expects", "plans", "anticipates", "could", "intends", "target", "projects", "contemplates", "believes", "estimates", "predicts", "potential" or "continue" or the negative of these words or other similar terms or expressions that concern our expectations, strategy, plans or intentions. Forward-looking statements are subject to known and unknown risks and uncertainties and are based on potentially inaccurate assumptions that could cause actual results to differ materially from those expected or implied by the forward-looking statements. If any such risks or uncertainties materialize or if any of the assumptions prove incorrect, our results could differ materially from the results expressed or implied by the forward-looking statements we make.

The important factors that could cause actual results to differ materially from those in any forward-looking statements include, but are not limited to, the following: (i) changes in consumer preferences and discretionary spending may have a material adverse effect on our brand loyalty, net sales, results of operations and financial condition, (ii) we rely on sales to a limited number of distributors and retailers for the substantial majority of our net sales, and the loss of one or more such distributors or retailers may harm our business, (iii) sales of a limited number of SkinnyPop products and flavors contributed all of our historical profitability and cash flow and a reduction in the sale of our SkinnyPop products would have a material adverse effect on our ability to remain profitable and achieve future growth, and (iv) our ability to successfully integrate the Tyrrells business and our other recent acquisitions with our existing operations.

Further information on these and other factors that could affect our company and our business and the forward-looking statements in this press release are included in our Annual Report on Form 10-K for the year ended December 31, 2016 and our Quarterly Reports on Form 10-Q, as filed with the Securities and Exchange Commission ("SEC") and in other filings we will make with the SEC from time to time, particularly under the caption Risk Factors.

You should not place undue reliance upon forward-looking statements as predictions of future events. Amplify has based the forward-looking statements contained in this press release on its current expectations and projections about future events and trends that it believes may affect its business, financial condition, results of operations and prospects. The forward-looking statements made in this press release relate only to events as of the date on which the statements are made. Amplify undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law.

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