Evolving Systems Signs Three-Year Extension of Lumata Loyalty Program with Orange Belgium

ENGLEWOOD Colo., Oct. 02, 2017 (GLOBE NEWSWIRE) -- Evolving Systems, Inc. EVOL, a leader in real-time digital engagement solutions and services, today announced that Lumata, now part of Evolving Systems, has signed a three-year extension of its services engagement with Orange Belgium, for the continued management, enhancement and expansion of its customer loyalty program, Orange Thank You.

"Lumata was initially selected by Orange to create a brand-new loyalty concept, provide the technical foundation and deliver our shared vision for customer loyalty," explains Benoit Berthelot, Customer Engagement Manager at Orange Belgium. "Since the program launched, we have been able to deliver a highly innovative, gamified loyalty concept that helped solidify and expand our value proposition to our customers. With today's three-year commitment, we have an exciting opportunity to continue building upon our success and working together to take this program even further."

To date, the Lumata-powered program has enabled Orange Belgium to distribute more than 2.5 million targeted rewards to its customers, contributing to a strong increase of Orange Loyalty Net Promoter Score +30 points in 3 years. Additionally, by integrating Orange Thank You in the MyOrange App, the program has massively increased the penetration and the usage of the Orange mobile app.

"Our program helped digitalize Orange Belgium's customers and re-engineer how customers viewed and engaged with our loyalty campaigns," said Adhish Kulkarni, SVP of Solutions at Evolving Systems. "This transition has enabled a more intimate and cost-effective customer experience while enabling Orange Belgium to better understand its customer needs and preferences on a truly personalized, individual level," he added.

By continuing to create personalized, emotional and gamified dialogue with consumers, Evolving Systems and Orange will seek to further improve engagement with a further differentiated Orange brand experience.

About Evolving Systems®
Evolving Systems, Inc. EVOL is a provider of real time digital engagement solutions and services to more than 100 customers in over 65 countries worldwide. The Company's portfolio includes market-leading solutions and services for real-time analytics, customer acquisition, customer value management and loyalty for telecom, retail and financial services companies. Founded in 1985, the Company has its headquarters in Englewood, Colorado, with offices in Asia, Europe, Africa, South America and North America. For more information please visit www.evolving.com or follow us on Twitter at http://twitter.com/EvolvingSystems.

About Orange Belgium

Orange Belgium is one of the leading telecommunication operators on the Belgian market, with over 3 million customers, and in Luxembourg through its subsidiary Orange Communications Luxembourg. As a convergent actor, Orange provides mobile telecommunication services, internet and TV to private clients, as well as innovative mobile and fixed line services to businesses. The Company's high-performance mobile network supports 2G, 3G, 4G and 4G+ technology and is the subject of ongoing investments. Orange Belgium is a subsidiary of the Orange Group, one of the leading European and African operators for mobile telephony and internet access, as well as one of the world leaders for telecommunication services to enterprises. Orange Belgium is listed on the Brussels Stock Exchange (OBEL).

More information on: corporate.orange.be, www.orange.be or follow the Company on Twitter : @pressOrangeBe.

CAUTIONARY STATEMENT
This news release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, based on current expectations, estimates and projections that are subject to risk.  Specifically, statements about the impact and ability of the solution described in this press release to handle future needs of Orange or other customers are forward-looking statements. These statements are based on our expectations and are naturally subject to uncertainty and changes in circumstances. Readers should not place undue reliance on these forward-looking statements, and the Company may not undertake to update these statements. Actual results could vary materially from these expectations. For a more extensive discussion of Evolving Systems' business, and important factors that could cause actual results to differ materially from those contained in the forward-looking statements, please refer to the Company's Form 10-K filed with the SEC on March 28, 2017; Forms 10-Q, 10-Q/A, 8-K and 8‑K/A; press releases and the Company's website.

Investor Relations
Michael Glickman
Senior Vice President, Investor Relations
GW Communications (for Evolving Systems)
Tel: (917) 397-2272
Email: mglickman@GWCco.com

Evolving Systems Marketing Department
marketing@evolving.com