Jumia Technologies AG JMIA is trading significantly higher Tuesday after the company announced the highlights of its 2021 Black Friday campaign.
Jumia said that gross merchandise value reached $150 million, representing an increase of 30% year-over-year. Orders totaled 4.3 million, representing an increase of 39% year-over-year.
Jumia said it had a record of almost 40 million unique visitors on its platforms during the shopping period, representing an increase of 27% year-over-year.
"Having introduced the Black Friday shopping festival concept in Africa in 2012, it has now become a much-awaited campaign for our consumers, sellers and ecosystem partners," Jumia said.
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Jumia is the pan-African e-commerce platform, consisting of a marketplace, which connects sellers with consumers.
JMIA Price Action: Jumia has traded as high as $69.89 and as low as $9.94 over a 52-week period.
The stock was up 21.40% at $13.44 at time of publication.
Photo: courtesy of Jumia.
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