Why Baozun Shares Are Slipping Today

  • Baozun Inc (NASDAQBZUN) reported a first-quarter FY23 revenue decline of 4.9% year-on-year to $274.9 million, beating the consensus of $270.8 million.
  • Gross Merchandise Volume (GMV) generated from non-TMALL marketplaces and channels accounted for 49% of total GMV during the quarter, compared with 40% for 2022.
  • Segments: Product sales revenue declined 2.2% Y/Y to $96.99 million. Services revenue decreased 6.3% Y/Y to $177.9 million.
  • The non-GAAP operating margin loss was (0.5)%. Non-GAAP loss from operations was $(1.4) million.
  • Non-GAAP EPS loss per ADS was $(0.03) vs. the consensus of $0.00.
  • Baozun held $422.5 million in cash and equivalents.
  • Price Action: BZUN shares traded lower by 3.06% at $4.12 on the last check Thursday.
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