Here's How Much $100 Invested In Lamar Advertising 15 Years Ago Would Be Worth Today

Here's How Much $100 Invested In Lamar Advertising 15 Years Ago Would Be Worth Today

Lamar Advertising LAMR has outperformed the market over the past 90 days by 12.66%, generating a 15.86% return for its investors over the time period. Now, given this information, it may seem like price appreciation alone is the best way to have made money on this stock, that's not actually the case.

This is because Lamar Advertising has been paying out a regular cash dividend every year over the past 15 years. Investors who fail to account for dividends are missing a key ingredient in calculating a stock's profitability over time.

Visualzing $100 Cash Growth Over Last 15

By looking at the price chart of LAMR's common stock one can see that price appreciation alone misses a fair bit of value if one's considering holding the stock for a long period of time. This is the case for other equities too; check out all Benzinga's dividend data here or in an enhanced view on Benzinga Pro.

Posted In: BZI-PODEarningsNewsDividends