Looking Into GoPro's Return On Capital Employed

GoPro GPRO showed a loss in earnings since Q2, totaling $8.85 million. Sales, on the other hand, increased by 108.95% to $280.51 million during Q3. GoPro collected $134.25 million in revenue during Q2, but reported earnings showed a $44.91 million loss.

Why ROCE Is Significant

Return on Capital Employed is a measure of yearly pre-tax profit relative to capital employed by a business. Changes in earnings and sales indicate shifts in a company's ROCE. A higher ROCE is generally representative of successful growth of a company and is a sign of higher earnings per share in the future. A low or negative ROCE suggests the opposite. In Q3, GoPro posted an ROCE of 0.06%.

Keep in mind, while ROCE is a good measure of a company's recent performance, it is not a highly reliable predictor of a company's earnings or sales in the near future.

ROCE is an important metric for the comparison of similar companies. A relatively high ROCE shows GoPro is potentially operating at a higher level of efficiency than other companies in its industry. If the company is generating high profits with its current level of capital, some of that money can be reinvested in more capital which will generally lead to higher returns and earnings per share growth.

In GoPro's case, the positive ROCE ratio will be something investors pay attention to before making long-term financial decisions.

Q3 Earnings Recap

GoPro reported Q3 earnings per share at $0.2/share, which beat analyst predictions of $0.06/share.

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Posted In: EarningsNewsTechBZI-ROCE
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