Market Overview

Cramer Asks Columbia Sportswear CEO If Stock Has Been 'Punished Enough'

Cramer Asks Columbia Sportswear CEO If Stock Has Been 'Punished Enough'

Columbia Sportswear Company (NASDAQ: COLM) last week reported fourth-quarter results and CEO Timothy Boyle was a guest on CNBC's "Mad Money" to about the quarter and other hot topics.

Cold Weather

Columbia Sportswear's fourth-quarter report compared unfavorably to the prior year's "really, super cold" weather, yet the numbers still came in "really good," Boyle said in the interview. But the company has been selling apparel for cold weather for more than four decades and knows it needs a portfolio built for any "kind of storm or lack thereof."


Nearly every company across the world has some form of exposure to China in the form of supply chains, he said. Columbia Sportswear also sells into the Chinese market and accounts for a mid-single-digit of total revenue.

For now, Columbia Sportswear can't model the financial impact on its business from the coronavirus as there are many variables. For example, the company benefits from Chinese tourists visiting its stores across the world so it is "hard to quantify what will happen."

But Boyle said China can quickly recover from any impact, as evidenced by the country's ability to build new hospitals from scratch in under two weeks. Once the coronavirus situation eases the environment will "bring close to normalcy to the business."

Related Links

Cramer Credits Uber For Getting 'Its Act Together'

Cramer Praises Take-Two's Transparency, Chats With CEO

Posted-In: Apparel China CNBCEarnings News Retail Sales Top Stories Media Best of Benzinga


Related Articles (COLM)

View Comments and Join the Discussion!
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at