Facebook Has All The Makings Of A 'Retail Darling'

Facebook Inc FB is scheduled to announce its fourth quarter financial results after the market closes on Wednesday.

Deutsche Bank is anticipating advertising revenue of $8.416 billion and total revenue of $8.618 billion, versus the Street's consensus of $8.303 billion and $8.512 billion, respectively.

For its part, Stifel expects fourth quarter EPS of $1.37 (versus the Street’s $1.30 estimate) on revenue of $8.52 billion, up 46 percent year-over-year.

In an early afternoon tweet, TD Ameritrade Holding Corp.'s AMTD Nicole Sherrod pointed out that Facebook is the second-most widely held stock among the firm’s clients. She also noted that, “The market is pricing in a potential +/- $6.27 move.”

Sherrod told Benzinga the “most widely held stocks don’t fluctuate much in terms of how widely held they are in our base. Facebook has been a big favorite with retail since the IPO.”

In fact, Sherrod continued, Facebook has a lot of the makings of a retail darling:

• High brand recognition - "retail uses FB as a platform and knows the power of the advertising model"
• EPS and revenue growth
• Price performance

Check out some other interesting data out of TD Ameritrade following this link.