Mid-Day Market Update: Rocket Fuel Shares Decline On Downbeat Outlook; Universal Display Gains

Midway through trading Friday, the Dow traded down 0.07 percent to 16,539.83 while the NASDAQ tumbled 0.16 percent to 4,045.01. The S&P also fell, dropping 0.21 percent to 1,871.79.

Non-cyclical consumer goods & services shares climbed around 0.22 percent in trading on Friday. Leading the sector was strength from American Public Education

and XO Group

. In trading on Friday, telecommunications services shares were relative laggards, down on the day by about 0.41 percent. Meanwhile, top decliners in the sector included ARC Group Worldwide

, down 6.8 percent, and 8x8

, off 5.7 percent.

Apple

is in

headphone maker Beats Electronics, according to a Financial Times report from Thursday afternoon. The deal is rumored to be around $3.2 billion, which would make it Apple's largest acquisition to date.

Universal Display

shares shot up 11.31 percent to $27.68 after the company reported stronger-than-expected Q1 results. Shares of Polypore International

got a boost, shooting up 12.15 percent to $38.94 after the company reported Q1 results. DA Davidson upgraded Polypore from Neutral to Buy and lifted the price target from $36.00 to $42.00. Clean Energy Fuels

shares were also up, gaining 12.59 percent to $9.93 after the company reported a Q1 loss of $0.30 per share on revenue of $95.30 million.

Shares of Rocket Fuel

were 25.39 percent to $20.75 after the company issued a weak outlook. Goldman Sachs downgraded Rocket Fuel from Buy to Neutral and cut the price target from $69.00 to $25.00. Ubiquiti Networks

shares tumbled 22.02 percent to $32.26 on Q3 results. Ubiquiti reported its quarterly earnings of $0.50 per share on revenue of $148.30 million. PROS Holdings

was down, falling 19.83 percent to $20.86 after the company posted Q1 earnings of $0.01 per share on revenue of $42.90 million. Pacific Crest Securities downgraded the stock from Outperform to Sector Perform.

In commodity news,

to $100.67, while gold traded down 0.05 percent to $1,287.10. Silver traded down 0.28 percent Friday to $19.09, while copper rose 0.39 percent to $3.07.

European shares

today. The eurozone's STOXX 600 dipped 0.33 percent, the Spanish Ibex Index fell 1.11 percent, while Italy's FTSE MIB Index slipped 1.66 percent. Meanwhile, the German DAX declined 0.28 percent and the French CAC 40 tumbled 0.66 percent while UK shares dropped 0.41 percent.

US wholesale inventories rose 1.10% in March, versus economists' expectations for a 0.50% gain.