Highlights from Apple's Q2 Earnings Conference Call

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Some highlights from Apple's
AAPL
second-quarter earnings conference call:
  • India and Vietnam Sales doubled.
  • Deutsche bank has 20,000 Iphones and has created 40 internal apps.
  • Siemens has 30,000 iphones and has created 15 internal apps.
  • Cumulative App Store downloads have topped 70 billion.
  • App Store produced more revenue than Google Play even though Android has a larger market share.
  • Ipad continues to lead all tablets in ecosystem, ecommerce, and web traffic.
  • Ipad users generated four times the web traffic of all Android users combined.
  • Among those that want to buy a tablet in 90 days, ⅔ say they want to buy Apple.
  • Ipad has over a 90% market share in the U.S. education market.
  • Over 75% of the buyback program has been completed with 7 quarters left.
  • The plan is to increase the size of the program from $100 billion to $130 billion.
  • To do this Apple will increase the size of share repurchase authorization and restrict stock units.
  • Apple continues to advocate for tax reform, because it will be good for the U.S. economy.
  • Apple plans to be active in the domestic and international bond markets.
  • Apple is doing the 7-for-1 split in order to make Apple stock more accessible.
Q&ATim Cook
  • I do believe that we can monetize more than we are in existing areas and in new areas.
  • The strength in growth in the app store is broad based.
  • Apple price things in such a way that it is the sale price for the value Apple is delivering.
  • Apple is expecting some loss in leverage due to the sequential decline in revenue though a partial offset will come from cost improvements.
  • Over the last quarter Apple has gained share in many markets from developed to emerging markets.
  • About half of the $41 decline has to do with strong sales in emerging markets with the 4s.
  • The smartphone market is a billion or some units and the smartphone will eventually take over the whole cellular phone market.
  • Apple has seen its ability to attract new users to the Iphone in emerging markets.
  • Apple might not be able to attract new customers to the the higher-tier products due to pricing but getting new customers at the entry level will enhance the ecosystem.
  • The Ipad has been the the fastest growest product in Apple's history and was the first one to be immediately accepted in consumer, business, education markets.
  • The focus on education is penetration, getting more schools to buy the Ipad.
  • According to studies, student achievement is higher with Ipad in the classroom than without it.
  • 91% of activation of tablets in enterprise were Ipads.
  • Ipad market share is weighed down by products that Apple would not call tablets.
  • The key thing is to stay focused on things that Apple can do best and perform at a high quality that Apple's customers expect.
  • Apple has been working in the background on expanding but are not ready to pull the curtain.
  • It means much more to Apple to get it right than to be first.
  • From an acquisition point of view, Apple is on the prowl.
  • Apple looks for companies with great people and great technology and they don't have spending limit; they will spend what they think is a fair price.
  • Strategically, acquisitions it makes sense and they make sense for the shareholders too.
  • This quarter demonstrates Apple can do well in different geographies
  • An all time revenue record was set in greater China of 9.8B.
  • Mac units were up 13% in China.
  • Itunes software and services revenue doubled in China.
  • Ipad demand grew 6% in China.
  • 85% of the people who bought 4s were first -time buyers; 70% switched from Android.
  • 69% of the people who bought the 5c were first time users; 60% switched from Android.
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