Market Overview

Hasbro to Re-Launch FURBY in Europe

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Hasbro,
(NASDAQ: HAS) today announced that it will roll out a
wide-ranging licensing program supporting the return of FURBY in
2012-2013. The wildly popular plush electronic creature has re-emerged
inspiring a highly creative and innovative licensing program that will
make consumers want to “noh-lah”, which means dance in Furbish, FURBY's
native language. The first wave of merchandise is set to arrive at
retail in the U.K., Spain, Portugal, France, Poland, Turkey, and Russia
this autumn.

“We are extremely excited about the return of FURBY and the amazingly
fun product lines that licensees have created to capture the essence of
the FURBY phenomenon,” said James Walker, Vice President of Brand

See full press release

Posted-In: Earnings News Guidance Contracts Management Global

 

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