Hasbro to Re-Launch FURBY in Europe

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Hasbro,
HAS
today announced that it will roll out a wide-ranging licensing program supporting the return of FURBY in 2012-2013. The wildly popular plush electronic creature has re-emerged inspiring a highly creative and innovative licensing program that will make consumers want to “noh-lah”, which means dance in Furbish, FURBY's native language. The first wave of merchandise is set to arrive at retail in the U.K., Spain, Portugal, France, Poland, Turkey, and Russia this autumn. “We are extremely excited about the return of FURBY and the amazingly fun product lines that licensees have created to capture the essence of the FURBY phenomenon,” said James Walker, Vice President of Brand
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