Ex-Dividend Date Insight: Lamar Advertising

On December 1, 2020, Lamar Advertising LAMR declared a dividend payable on December 30, 2020 to its shareholders. Lamar Advertising also announced that shareholders on the company's books on or before December 21, 2020 are entitled to the dividend. The stock will then go ex-dividend 1 business day(s) before the record date. The ex-dividend date for Lamar Advertising will be on December 18, 2020. The company's current dividend payout is at $0.5. That equates to a dividend yield of 2.51% at current price levels.

What Is An Ex-Dividend Date?

Ex-dividend dates signal when company shares cease to trade with their current dividend payouts. There is a small intermission period before companies announce new dividends. Usually, a company's ex-dividend date falls one business day before its record date. Investors should keep this in mind when purchasing stocks because buying them on or after ex-dividend dates does not qualify them to receive the declared payment. Newly declared dividends go to shareholders who have owned that stock before the ex-dividend date. Most ex-dividend dates operate on a quarterly basis.

Understanding Lamar Advertising's Dividend Performance

Over the past year, Lamar Advertising has seen its dividend payouts and yields descend downward overall. Last year on December 13, 2019 the company's payout sat at $0.96, which has since decreased by $0.46. Lamar Advertising's dividend yield last year was 4.58%, which has since declined by 2.07%.
Companies use dividend yields in different strategic ways. Some companies may opt to not give yields altogether to reinvest in themselves. Other companies may opt to increase or decrease their yield amounts to control how their shares circulate throughout the stock market.

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