Analyzing Kellogg's Ex-Dividend Date

On October 23, 2020, Kellogg K declared a dividend payable on December 15, 2020, to its shareholders. Kellogg also announced that shareholders on the company's books on or before December 1, 2020, are entitled to the dividend. The stock will then go ex-dividend 1 business day(s) before the record date. Kellogg, which has a current dividend per share of $0.57, has an ex-dividend date scheduled for November 30, 2020. That equates to a dividend yield of 3.44% at current price levels.

What Are Ex-Dividend Dates?

Ex-dividend dates signal when company shares cease to trade with their current dividend payouts. There is a small intermission period before companies announce new dividends. Usually, a company's ex-dividend date falls one business day before its record date. Investors should keep this in mind when purchasing stocks because buying them on or after ex-dividend dates does not qualify them to receive the declared payment. Newly declared dividends go to shareholders who have owned that stock before the ex-dividend date. Typically, companies will announce and implement new dividend yields on a quarterly basis.

Kellogg's Dividend History

Over the past year, Kellogg has seen its dividend payouts remain the same and its yields trend downward. Last year on November 29, 2019, the company's payout sat at $0.57, which has returned to its value today. Kellogg's dividend yield last year was 3.67%, which has since decreased by 0.23%.
Companies use dividend yields in different strategic ways. Some companies may opt to not give yields altogether to reinvest in themselves. Other companies may opt to increase or decrease their yield amounts to control how their shares circulate throughout the stock market.

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