IPO Season Getting Underway

Demand Media, Nielsen are set to begin trading this week, as the

gets underway. “January's IPO market is on pace to continue the accelerated levels of deal flow seen toward the end of 2010,” said research firm Renaissance Capital. Demand Media, which is a content producer similar to Yahoo

or AOL

to sell 7.5 million shares at an expected price of $14-$16 per share, and will begin trading tomorrow. Up through September 30, the company had a net loss of $6.35 million on $179.36 million in revenues, compared to a $18.54 million loss in net income on $143 million in revenues the year before. Underwriters for the IPO are Goldman Sachs, UBS Investment Bank and Morgan Stanley. Nielsen Holdings is also set to start trading tomorrow on the New York Stock Exchange, and will sell 71.4 million shares with an initial price range of $20 to $22. Underwriters are J.P. Morgan and Morgan Stanley. For the nine-month period ending on Sept. 30, 2010, the company reported a profit attributable to shareholders of $127 million, on revenue of $3.76 billion. Two more IPO's are coming next week. Interxion Holding, a Netherlands-based provider of co-location data center services, will sell 18.6 million shares at an expected price of $11 to $13. BCD Semiconductor Manufacturing, a China-based chip maker, will sell 6 million shares at a price of $10.50 to $12.50.