SaaS website builder platform Wix.com (NASDAQ:WIX) on Tuesday announced a partnership with ActiveCampaign, a marketing automation platform.

This collaboration introduces an integrated solution for businesses of all sizes, franchises, and multi-location businesses to streamline their website and marketing technology stack, simplify operations, and enhance customer engagement.

Combining Wix's website management capabilities with ActiveCampaign's marketing automation platform allows businesses to oversee customer journeys from front-end website interactions to back-office operations.

Also Read: Wix Q4 Earnings: EPS Beat, Issues Strong 2025 Outlook With Two Products Launch

The integration enables effortless data syncing between Wix websites and ActiveCampaign accounts, allowing for streamlined customer interactions, marketing campaigns, automation, and analytics.

Wix VP David Schwartz said that with this partnership, businesses can qualify leads, personalize sales and marketing efforts using engagement metrics, enhance operational efficiency by automating repetitive tasks, and drive growth, profitability, and customer loyalty.

ActiveCampaign Chief Strategy Officer Shay Howe said that by combining Wix's website platform with ActiveCampaign's marketing automation, they offered businesses of all sizes the tools they need to personalize customer experiences, automate engagement, and drive measurable growth.

Price Action: WIX stock is up by 0.77% at $166.05 at the last check on Tuesday.

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Photo via Wix