EXCLUSIVE: Worksport Launches New Soft Folding Tonneau Cover, Expanding Product Line and Revenue Opportunities

Worksport Ltd WKSP WKSPW launched its latest product, the SC4 PRO soft-folding tonneau cover. 

What Happened? This cutting-edge addition to Worksport's product portfolio marks a significant milestone in the Company's commitment to truck bed innovations and sustainable revenue growth. 

The SC4 PRO soft-folding tonneau cover helps to provide truck owners with enhanced functionality, durability, and security. 

With its innovative features and sleek design, this product accomplishes the needs of truck owners seeking convenience and protection for their cargo. Worksport has strategically positioned the SC4 PRO for sale through multiple distribution channels, including Amazon, Walmart, and the Company's E-commerce platform. 

This broad availability helps ensure widespread access for customers across North America. 

The SC4 PRO is an upgrade to the Company's current SC4 cover, allowing customers to open and close the cover and providing high-end features at an affordable price point. The SC4 cover will continue to be available for customers as well.

Why Does It Matter? Steven Rossi, CEO of Worksport, said, "This launch demonstrates our ongoing commitment to delivering innovative solutions that address the evolving needs of truck owners. The SC4 PRO combines functionality, durability, and style, offering a superior user experience. Our distribution partnerships with major retailers will enable us to reach a wide customer base, expanding our market presence and driving sustainable revenue growth." 

In conjunction with the SC4 PRO product launch, Worksport is making significant progress toward building hard-folding tonneau covers at its new state-of-the-art manufacturing facility just outside Buffalo, New York. This facility underscores Worksport's dedication to investing in cutting-edge infrastructure, optimizing production capabilities, and meeting the growing demand for its groundbreaking products. 

Price Action: WKSP shares closed lower by 2.78% at $2.80 on Wednesday.

Photo via Company

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