Freshpet, Petco Health Launch Customized Fresh Pet Food Subscription Delivered To Pet Parents' Doors

  • Freshpet Inc FRPT and Petco Health and Wellness Company Inc WOOF have partnered to produce and deliver fresh, customized subscription meal plans directly to pet parents’ doors.
  • Called Freshpet Custom Meals, the plans which veterinary nutritionists craft for dogs will be available to order exclusively on
  • The initiative results from increasing consumer interest in direct-to-doorstep fresh, personalized pet meal plans, said both companies.
  • According to Nielsen IQ, Packaged Facts and Earnest credit card data, the fresh/frozen pet food category is expected to grow three to four times its current value, reaching up to $6 billion in the next four years.
  • “As shoppers seek healthier, real food for their pets, they’re also looking for solutions that provide added convenience,” said Freshpet Cofounder and President Scott Morris.
  • Pet parents will receive a personalized meal plan with specific feeding guidelines based on the pet’s breed, age, body type, activity level, and more after a questionnaire on their dog’s attributes.
  • Freshpet Custom Meals recipes are made with natural chicken, beef, salmon, or eggs, real fruits, and vegetables and do not have any powdered meat meals or preservatives.
  • The subscription meal plan starts at $3 per day.
  • The offering has launched regionally across 15 states, including California, Texas, Florida and New York, and will be available nationally through later in 2023.
  • Price Action: FRPT shares closed higher by 3.95% at $61.38 on Tuesday. WOOF shares closed higher by 3.56% at $10.17 on Tuesday.

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