Meta Keeps Losing Key Heads In Its Biggest Target Payments Market

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  • Meta Platforms, Inc META WhatsApp Pay India head Vinay Choletti departed, the latest in a series of executive departures in the company’s largest user market.
  • Choletti took over the top role for WhatsApp Pay in India in September this year following the departure of Manesh Mahatme, who joined WhatsApp from Amazon.com Inc AMZN and, after a year and a half, returned to the e-commerce group TechCrunch reports.
  • With over 500 million users in India, WhatsApp struggled to win market share in the nation’s fast-growing mobile payments market. 
  • Alphabet Inc GOOG GOOGL Google Pay, Walmart Inc WMT PhonePe, and Paytm currently lead the market, whereas the regulator bound WhatsApp to offer the payments service to 100 million users.
  • According to Credit Suisse, India’s payments market would likely be worth $1 trillion in the next two to three years, up from about $200 billion in 2020. 
  • Google and PhonePe command over 85% market share on the homegrown payments network, UPI.
  • Meta saw high-profile departures in India in recent months amid its internal shifts. 
  • Ajit Mohan, the former head of Meta India, quit in October to join rival Snap Inc SNAP
  • WhatsApp India head Abhijit Bose and Meta India’s Public Policy head Rajiv Aggarwal departed in November.
  • Price Action: META shares traded lower by 0.83% at $121.15 on the last check Wednesday.
  • Photo via Wikimedia Commons
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