Instagram Launches Fresh Updates To Win Back Users From BeReal, TikTok - Meta Platforms (NASDAQ:META)

Meta Platforms Inc's META Instagram doled out new ways to share and connect with friends, including one feature resembling the social media app BeReal.
Candid Stories, which Instagram trialed in South Africa, sent a daily notification to snap and share two unfiltered photos using the front and back camera lenses, not unlike BeReal prompts.
Another Instagram feature, Notes or friend-focused status updates that appeared at the top of the inbox, was launched on Tuesday, the Wall Street Journal reported.
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Instagram's updates coincided with young people's exodus to newer apps like BeReal and TikTok. They also addressed some recent criticism of overly curated or inauthentic Instagram posts with ads and sponsored content squeezing out updates from friends.
Instagram's Candid Stories still prompts users once a day and includes a timestamp. Unlike BeReal, users can enhance their daily posts with text or squiggles and opt out of the daily alert.
Notes lets users share their thoughts in a 60-character text post with close friends or people who follow them. The message appears at the top of recipients' inboxes and asks them to respond before it disappears in 24 hours.
Instagram trialed other friend-minded tools. Group Profiles, a new type of profile, lets members share posts and stories rather than all their followers.
And Add Yours, which already encourages users to share content to Stories, gets a nomination function, so people can invite specific friends to participate by passing on a prompt.
Price Action: META shares traded higher by 0.20% at $120.39 in the premarket on the last check Wednesday.
Photo via Wikimedia Commons

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