Despite Subscriber Loss, This Bullish Netflix Analyst Says The Streaming Giant Poised To Lead The Pack

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  • Citi analyst Jason Bazinet raised the firm's price target on Netflix Inc NFLX to $305 from $275 and reiterated a Buy
  • He acknowledged that Netflix failed to add subscribers and only generated a fraction of FCF. 
  • However, Hollywood has a wide array of levers like ad tiers, bundling, and windowing to maximize revenues. Bazinet explored these levers for both Netflix and Disney. 
  • His analysis suggests Netflix has more opportunities to improve its free cash flow relative to Walt Disney Co DIS
  • Also Read: Netflix Reaching 40M AVOD Viewers By 3Q23? Skeptical Analyst Thinks It's Unlikely
  • Disney already sells advertising on Hulu and ESPN+, and Netflix's viewership per user is more significant than Disney's, allowing Netflix to lower prices more aggressively on the advertising tier. 
  • Further, Netflix may have opportunities to release films theatrically and license-produced content. 
  • Netflix is Bazinet's preferred way to express his bullish view on subscription video-on-demand. 
  • He expects SVOD sentiment to improve and also maintains a Buy on Disney.
  • Price Action: NFLX shares traded higher by 0.89% at $237.47 on the last check Friday.
  • Photo by Tumisu via Pixabay
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