Blue Apron Launches Ready To Cook Meals

Blue Apron Launches Ready To Cook Meals
  • Blue Apron Holdings Inc APRN has launched a new line of Ready to Cook meals to meet growing customer demand for convenient and quick meal options.
  • Available to order as part of a subscription, each recipe comes with pre-portioned, pre-chopped ingredients and a recyclable aluminum tray.
  • The ingredients will; have to be combined and baked.
  • “We believe these meals meet an important need for our key customer segments, including families, a category we see as one of the biggest opportunities for Blue Apron,” said chief product officer Josh Friedman.
  • Ready to Cook meals will be available to order through Blue Apron’s website and mobile app on the Two-Serving and Four-Serving menu starting July 29.
  • Price Action: APRN shares are trading higher by 2.71% at $3.03 on the last check Monday.
  • Photo via Company

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