Nicki Minaj Enters The Sports-Betting Space: Why ZK International Group Stock Is Rising

ZK International Group Co ZKIN shares are trading higher Tuesday after the company announced a partnership with rapper and pop culture icon Nicki Minaj

Minaj is set to bring her influence to the sports-betting world through a multi-year partnership with MaximBet, a ZK International Group portfolio company. The female rapper will work with MaximBet on branding, merchandise, creative activations, partnerships and fan experiences that bring together entertainment, sports, celebrities and betting.

"I'm ready to fully step into my potential as a young, influential Queen and owner and open doors for others to dream big," Minaj said.

ZK International Group has invested $25 million in MaximBet and currently owns a 16% stake in the company. MaximBet is currently live in Colorado and is on track to launch in nine additional U.S. states, as well as in the Canadian province of Ontario.

The company previously formed a partnership with NBA star Dwight Howard and has expressed interest in attracting various artists and talents in similar exclusive deals.

Related Link: NFT Platform Announced By ZK International's XSigma: What Investors Should Know

ZK International Group is a China-based engineering company building and investing in innovative technologies for the modern world.

ZKIN Price Action: ZK International Group has traded between 85 cents and $5.64 over a 52-week period.

The stock was up 10.8% at $1.44 at press time, according to data from Benzinga Pro.

Photo: Wikimedia Commons.

Posted In: why it's movingNewsPenny StocksContractsMoversTrading Ideas

Ad Disclosure: The rate information is obtained by Bankrate from the listed institutions. Bankrate cannot guaranty the accuracy or availability of any rates shown above. Institutions may have different rates on their own websites than those posted on Bankrate.com. The listings that appear on this page are from companies from which this website receives compensation, which may impact how, where, and in what order products appear. This table does not include all companies or all available products.

All rates are subject to change without notice and may vary depending on location. These quotes are from banks, thrifts, and credit unions, some of whom have paid for a link to their own Web site where you can find additional information. Those with a paid link are our Advertisers. Those without a paid link are listings we obtain to improve the consumer shopping experience and are not Advertisers. To receive the Bankrate.com rate from an Advertiser, please identify yourself as a Bankrate customer. Bank and thrift deposits are insured by the Federal Deposit Insurance Corp. Credit union deposits are insured by the National Credit Union Administration.

Consumer Satisfaction: Bankrate attempts to verify the accuracy and availability of its Advertisers' terms through its quality assurance process and requires Advertisers to agree to our Terms and Conditions and to adhere to our Quality Control Program. If you believe that you have received an inaccurate quote or are otherwise not satisfied with the services provided to you by the institution you choose, please click here.

Rate collection and criteria: Click here for more information on rate collection and criteria.