Kellogg Sues British Government Over New Sugar Rules: Reuters

by Shivani Kumaresan, Benzinga Staff Writer

April 27, 2022 7:30 AM | 1 min read | Make a Comment

Kellogg Co K is suing the British government over new rules stopping the display of its breakfast cereals in grocery stores due to high sugar content, Reuters reported.
The company said the formula being used by the government to measure the nutritional value of cereals was wrong and not legally implemented.
"It measures cereals dry when they are almost always eaten with milk," the report quoted Chris Silcock, Kellogg's U.K. Managing Director.
New rules will restrict the placement of food and drink high in fat, salt or sugar (HFSS) in stores and the promotion of those goods by retailers from October.
Price Action: K shares closed lower by 1.44% at $68.26 on Tuesday.
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