Diageo Launches Astral Tequila

  • Diageo Plc DEO has launched Astral Tequila, a new premium tequila crafted with 100% Blue Weber agave.
  • Astral Tequila's traditional production process features a milling process using the tahona, a stone wheel that crushes the juices from the agave fibers. 
  • The crushed fibers, or bagazo, are then used in the fermentation process to make use of more of the agave plant.
  • Astral Tequila Blanco is currently available nationwide for an SRP of $34.99.
  • In celebration of the launch, Astral Tequila introduces The House of Astral, a new-to-world celestial getaway, designed in partnership with acclaimed astrologer Aliza Kelly.
  • Price Action: DEO shares are trading lower by 0.40% at $207.80 on the last check Tuesday.
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