Skip to main content

Market Overview

Chair The Board And CEO Of Salesforce.Com Makes $20M Sale

Chair The Board And CEO Of Salesforce.Com Makes $20M Sale

Marc Benioff, Chair The Board And CEO at Salesforce.Com (NYSE:CRM), made a large insider sell on November 3, according to a new SEC filing.

What Happened: A Form 4 filing from the U.S. Securities and Exchange Commission on Wednesday showed that Benioff sold 68,008 shares of Salesforce.Com at prices ranging from $298.76 to $303.76. The total transaction amounted to $20,520,806.

Benioff still owns a total of 28,918,241 shares of Salesforce.Com worth, $8,896,552,252.

Salesforce.Com shares are trading down 0.13% at $307.64 at the time of this writing on Friday morning.

The Importance of Insider Transactions

Insider transactions shouldn't be used primarily to make an investing decision, however, they can be an important factor for an investor to consider.

In legal terms, an "insider" refers to any shareholder who owns at least 10% of a company. This can include executives in the c-suite and large hedge funds. These insiders are required to let the public know of their transactions via a Form 4 filing, which must be filed within two business days of the transaction.

When a company insider makes a new purchase, that is an indication that they expect the stock to rise.

Insider sells, on the other hand, can be made for a variety of reasons, and may not necessarily mean that the seller thinks the stock will go down.

Transaction Codes To Focus On

Investors prefer focusing on transactions that take place in the open market, indicated in Table I of the Form 4 filing. A P in Box 3 indicates a purchase, while S indicates a sale. Transaction code C indicates the conversion of an option, and transaction code A indicates the insider may have been forced to sell shares in order to receive compensation that had been promised upon being hired by the company.

Check Out The Full List Of Salesforce.Com's Insider Trades.


Related Articles (CRM)

View Comments and Join the Discussion!

Posted-In: BZI-IT Insider sells Marc BenioffNews Insider Trades Trading Ideas

Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at