Skip to main content

Market Overview

Notable Salesforce.Com CEO Trades $6.26 Million In Company Stock

Notable Salesforce.Com CEO Trades $6.26 Million In Company Stock

Marc Benioff, Chair The Board And CEO at Salesforce.Com (NYSE:CRM), made a large buy and sell of company shares on September 13, according to a new SEC filing.

What Happened: A Form 4 filing from the U.S. Securities and Exchange Commission reports that on September 13, Marc Benioff bought 20,000 Salesforce.Com shares at a price of $59.34 per share, for a total of $1,186,800. They then sold their shares on the same day in the open market at prices ranging from $252.90 to $257.11 to raise a total of $5,071,735 from the sale.

Following the transaction, Benioff still owns 28,986,249 shares of Salesforce.Com worth $7,370,333,533.

Salesforce.Com shares are trading down 0.04% at $254.27 at the time of this writing on Wednesday morning.

Why Insider Transactions Are Important

Insider transactions shouldn't be used primarily to make an investing decision, however, they can be an important factor for an investor to consider.

In legal terms, an "insider" refers to any shareholder who owns at least 10% of a company. This can include executives in the c-suite and large hedge funds. These insiders are required to let the public know of their transactions via a Form 4 filing, which must be filed within two business days of the transaction.

When a company insider makes a new purchase, that is an indication that they expect the stock to rise.

Insider sells, on the other hand, can be made for a variety of reasons, and may not necessarily mean that the seller thinks the stock will go down.

Important Transaction Codes

Investors prefer focusing on transactions that take place in the open market, indicated in Table I of the Form 4 filing. A P in Box 3 indicates a purchase, while S indicates a sale. Transaction code C indicates the conversion of an option, and transaction code A indicates the insider may have been forced to sell shares in order to receive compensation that had been promised upon being hired by the company.

Check Out The Full List Of Salesforce.Com's Insider Trades.


Related Articles (CRM)

View Comments and Join the Discussion!

Posted-In: BZI-IT insider buys Marc BenioffNews Insider Trades Trading Ideas

Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at