Bed Bath & Beyond Partners With Kris Jenner and Emma Grede Backed Safely For Green Cleaning Products

Bed Bath & Beyond Inc BBBY has entered into an exclusive retail partnership with Safely, a home care & cleaning products brand.
Founded by supermoms, including entertainment entrepreneur Kris Jenner and serial entrepreneur Emma Grede, Safely was born out of a desire to upgrade the cleaning experience without harsh chemicals.
Bed Bath will feature Safely's products at more than 750 of its stores nationwide, buybuy BABY and Harmon stores.
Through the partnership, Bed Bath aims to expand its better-for-you footprint of household cleaners portfolio.
Launched in March 2021, the Safely collection has six essential products that range from $5.99 to $13.99. The product line includes Hand Soap, Hand Sanitizer, Hand Cream, Universal Cleaner, Glass Cleaner, and Everyday Laundry Detergent.
"We know consumer demand is strong for green cleaning products, and Bed Bath & Beyond, buybuy BABY, and Harmon are poised to meet the growing need," said Joe Hartsig, EVP and Chief Merchandising Officer at Bed Bath & Beyond and President of Harmon Stores.
Price action: BBBY shares are trading lower by 0.70% at $28.34 on the last check Monday.