Sports Marketing Agency Octagon To Utilize ComScore's TV Ratings Under Multiyear Agreement

June 15, 2021 8:38 AM | 30 seconds read | Make a Comment

Sports marketing and talent-management agency Octagon inked a multiyear agreement to utilize ComScore Inc's SCOR TV data for planning, buying, and measurement.
Comscore will be the retained provider of U.S. television intelligence to Octagon under the agreement, helping to reach decisions for their clients on TV rights, branded content engagements, and marketing opportunities.
Comscore's TV ratings and granular audience insights will help Octagon make optimal planning, buying, and measurement efforts.
Price action: SCOR shares traded higher by 4.04% at $4.64 in the premarket session on the last check Tuesday.

Posted In: News Penny Stocks Small Cap Tech Media Briefs

Benzinga simplifies the market for smarter investing

Trade confidently with insights and alerts from analyst ratings, free reports and breaking news that affects the stocks you care about.