Twitter Begins Testing Full Screen Vertical Format Ad to Compete Facebook, Snap - Alphabet (NASDAQ:GOOGL), Apple (NASDAQ:AAPL)

Twitter Inc TWTR will begin testing ads trial on its vanishing posts feature, “Fleets,” to compete with Facebook Inc FB and Snap Inc’s SNAP ads monetized “Stories” posts feature that fades after 24 hours, Reuters reports.
Twitter will begin the pilot testing of the full-screen, vertical format ads in the U.S., TechCrunch reports.
The full-screen ads on phones aim to win greater user attention.
Previously, Twitter aimed to double its annual revenue by 2023 from 2020 levels, partly by selling ads on more parts of its site and the mobile app.
Brands that create Fleet ads can also use a feature to direct a user to the company’s website or other web destination by swiping on the ad.
The feature faced criticism during Nov. 2020 rollout for resembling other app features.
Fleet ads will be launched across both Apple Inc AAPL iOS and Alphabet Inc GOOG GOOGL Google Android in the U.S.
Price action: TWTR shares traded lower by 0.33% at $57.25 in the premarket session on the last check Wednesday.