Google Nears French Antitrust Settlement

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  • Alphabet Inc's GOOG GOOGL Google is on the verge of an antitrust investigation settlement in France for alleged online advertising abuse, the Wall Street Journal reports.
  • Google is likely to pay a fine and make operational changes.
  • The French Competition Authority alleged Google's online ad auction system offers an edge to the company versus peers, Reuters reports.
  • Google's ads business reported a revenue of $147 billion in 2020.
  • The Authority penalized Google by 150 million euros ($183 million) in December 2019 for alleged search advertising market abuse and other forms of self-preferencing. Google Ads advertising platform reported revenue of $23 billion in 2020 by helping publishers sell ads and the connections, triggering demands for an antitrust probe.
  • Google remains embroiled in multiple similar antitrust lawsuits, including the Justice Department and German Federal Cartel.
  • Price action: GOOG shares are trading higher by 0.69% at $2,419.15 on the last check Friday.
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