Skip to main content

Market Overview

Amazon's California Grocery Store Off To Strong Start: Retail Data Firm

Amazon's California Grocery Store Off To Strong Start: Retail Data Firm

Retail giant, Inc. (NASDAQ: AMZN) opened its first Amazon Fresh grocery store in Woodland Hills, California in September, and it's off to a "very impressive" start, according to location analytics company

Strong Start: Amazon's California grocery store generated foot traffic on par with rival grocers Trader Joe's and Ralphs during its first week, according to

The Amazon store "quickly burst ahead" and drove more than 5,000 visits per week compared to its peers over the next five weeks, the firm said. 

Amazon generated a positive first-time experience and customers wanted to return to its stores. In fact, visitors made two each since the store opened, and this compares favorably to a nearby Sprouts Farmers Market Inc (NASDAQ: SFM) that generated 1.7 visits per visitor over the same time period, said. 

Ralphs led the group with 2.4 visits per visitor, followed by Trader Joe's at 2.2 visits per visitor.

Related Link: Ex-Undercover Amazon Fresh Driver: 'Much More Lurking' Behind The Scenes For Grocery Delivery

Is It Sustainable?: Amazon's impressive start in the physical grocery space begs the question of whether the momentum is sustainable or merely part of the initial hype and excitement.

But the fact that Amazon showed visit metrics that are consistent with its rivals suggests the e-commerce giant is succeeding in convincing shoppers. 

The COVID-19 pandemic has resulted in a shift in buying behavior, as traditional grocers are accessible on the way home from work or school.

Amazon could leverage its large data to add more locations in the direction of key commutes if this strategy is warranted.

Otherwise, Amazon could open new locations that are in very close proximity to where its core customers live to "more effectively leverage proximity," according to


Related Articles (AMZN)

View Comments and Join the Discussion!

Posted-In: Amazon Grocery food Grocery Placer.aiNews Media Best of Benzinga

Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Everything you need to know about the latest SPAC news.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at