The Super Bowl Is Back On Roku (Updated)

Shares of Roku Inc ROKU fell more than 6% on Friday after the company began notifying customers that several Fox Corp FOXA channels won't be available on its app just a couple days before the Super Bowl airs on Fox.

Roku said in an email to customers that all of the standalone Fox channels would no longer be available on Roku apps starting Friday. The move is part of a carriage dispute between the two companies as the distribution agreement that has put Fox channels on Roku apps for years approaches expiration with no agreement yet reached on an extension.

Roku noted in its email that customers who subscribe to certain streaming services, including Sling TV, Hulu or YouTube TV, could still watch Sunday's Super Bowl on one of those services.

Update: Late Friday evening, the issue appeared to be resolved.

"We are delighted that we reached an agreement to distribute FOX channels on the Roku platform. This Sunday, you can stream the Super Bowl for free through FOX Now and FOX Sports as well as the NFL channel," Roku sent in an email to customers.

Roku shares closed Friday down 7.4% at $120.95.

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A Roku spokesperson told Mashable earlier Friday that Fox had rejected an extension offer.

But Fox called Roku's threat "a naked effort to use its customers as pawns," in a statement released to media outlets.

"To be clear, FOX has not asked Roku to remove our apps, and we would prefer Roku continue to make them available without interruption," Fox said. "Roku’s tactics are a poorly timed negotiating ploy, fabricating a crisis with no thought for the alarm it generated among its own customers.

"Even if Roku unilaterally decides to remove FOX apps, savvy Roku customers know Super Bowl LIV on FOX will be ubiquitously available through streaming providers, FOX apps on the biggest streaming platforms and our website," Fox said.