Sony Not Attending E3 Second Year In A Row As It Prepares For PlayStation 5 Launch

Sony Interactive Entertainment, a subsidiary of Sony Corp SNEJF, is skipping the E3 conference for the second year in a row.

What Happened

Sony has decided not to participate in the Electronic Entertainment Expo (E3), a premier trade event for the video game industry, this year as preparation for its upcoming PlayStation 5 launch is in full swing, reports The Verge.

“We do not feel the vision of E3 2020 is the right venue for what we are focused on this year,” a Sony Interactive spokesperson told The Verge.

The Japanese tech giant also said they are building their global events strategy and would participate in “hundreds of consumer events across the globe” in 2020.

“Our focus is on making sure fans feel part of the PlayStation family and have access to play their favorite content. We have a fantastic line up of titles coming to PlayStation 4, and with the upcoming launch of PlayStation 5, we are truly looking forward to a year of celebration with our fans,” added the Sony spokesperson.

Why It Matters

It is the second year in a row Sony is not attending E3.

Last year, the company pulled a no show for the first time in 24 years, mainly because the company did not want to reveal much detail about its upcoming PS5 hardware, according to a Forbes article published at the time.

Sony’s lead architect Mark Cerny first broke the news of an upcoming PS5 release in an interview with Wired in April 2019.

Later in October, Sony confirmed the PS5's 2020 release date and announced a number of upgrades to the new console, including better graphics, haptic controllers, and adaptive triggers.

Price Action

Shares of Sony Corp. rose 2.28% to $72.87 at the time of publication on Tuesday.

Posted In: E3PlayStation 5SonyNewsRetail SalesGlobalTechMediaGeneral

Ad Disclosure: The rate information is obtained by Bankrate from the listed institutions. Bankrate cannot guaranty the accuracy or availability of any rates shown above. Institutions may have different rates on their own websites than those posted on Bankrate.com. The listings that appear on this page are from companies from which this website receives compensation, which may impact how, where, and in what order products appear. This table does not include all companies or all available products.

All rates are subject to change without notice and may vary depending on location. These quotes are from banks, thrifts, and credit unions, some of whom have paid for a link to their own Web site where you can find additional information. Those with a paid link are our Advertisers. Those without a paid link are listings we obtain to improve the consumer shopping experience and are not Advertisers. To receive the Bankrate.com rate from an Advertiser, please identify yourself as a Bankrate customer. Bank and thrift deposits are insured by the Federal Deposit Insurance Corp. Credit union deposits are insured by the National Credit Union Administration.

Consumer Satisfaction: Bankrate attempts to verify the accuracy and availability of its Advertisers' terms through its quality assurance process and requires Advertisers to agree to our Terms and Conditions and to adhere to our Quality Control Program. If you believe that you have received an inaccurate quote or are otherwise not satisfied with the services provided to you by the institution you choose, please click here.

Rate collection and criteria: Click here for more information on rate collection and criteria.