Market Overview

Pretzel Pop-Tarts Are Almost Here

Pretzel Pop-Tarts Are Almost Here

Pretzel Pop-Tarts are not only a real thing, but Kellogg Company's (NYSE: K) newest product will hit the grocery store shelves in January.

Kellogg's new Pop Tart consists of a pretzel flavor crust with a chocolate or cinnamon sugar topping.

The company first teased the treat in early October at the National Association of Convenience Stores trade show. The popular Instagram account "CandyHunting" commented a sample of the new treat has "the same texture as normal Pop-Tarts, but have a distinct pretzel flavor and added saltiness."

Why Pop Tarts Are Important For Kellogg

Pop Tarts continue to be enjoyed by millions of consumers. According to a Statista report in August, 8.76 million consumers consumed eight or more packages in the prior 30 days. A larger 14.06 million consumers enjoyed four to seven packages in the prior 30 days, while 47.1 million consumers had one to three packages.

Also, according to Bustle and other media outlets, a Froot Loops-flavored Pop Tart will also hit the grocery shelves in 2020.

Needless to say the start of 2020 will be quite sweet -- and tasty.

Related Links:

Ditching The Logo: A Look At Doritos' New Marketing Strategy

Hershey Bolsters Nutritious Snack Lineup With Acquisition Of ONE Brands

Posted-In: Pop Tarts snacksNews Media Best of Benzinga


Related Articles (K)

View Comments and Join the Discussion!
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at

Your Designated Driver Should Be Someone Who Doesn't Consume Cannabis

Analyst Warns Of AMD Shares 'Melting Up' By Year's End, Says Stock Is 'Running Ahead Of Fundamentals'