Market Overview

Burger King Sued Over 'Impossible Whopper' Possibly Not Being Vegan

Share:
Burger King Sued Over 'Impossible Whopper' Possibly Not Being Vegan

Fast-food chain Burger King has been taken to court by a Georgia man for falsely advertising its “Impossible Whopper” burger as meat-free.

What Happened With The Impossible Whopper

Philip Williams, in his petition, said Burger King violated Florida’s Deceptive and Unfair Trade Practices Act by misleading customers to believe that the burger is “meat-free.”

Williams accused that while Burger King uses a vegan meat alternative made by California-based Impossible Foods, it uses the same grills to cook these vegan patties that it uses for other meat-based burgers.

Not Really Meat Free

Burger King advertises the burger as “100% Whopper, 0% Beef” on its website, but doesn’t use the term “vegan” in its advertising. In fact, the company mentions “creamy mayonnaise” as one of the ingredients, with egg marked as an allergen contained in the product.

The website says if customers want a “meat-free option,” they can request a different method of preparation, the Washington Post noted.

Concerns over the meat-free burger being cooked on the same grills as the ones with meat were raised even before the burger launched in August, Bloomberg reported at the time.

Price Action

Restaurant Brands International Inc (NYSE: QSR), Burger King's parent company, closed down 0.4% at $65.80 per share.

Impossible Foods is a privately traded company, but competitor Beyond Meat (NASDAQ: BYND) fell 2.97% to $77.35 on Tuesday.

Posted-In: Barron's Bloomberg Burger KingNews Restaurants Legal Media General Best of Benzinga

 

Related Articles (QSR + BYND)

View Comments and Join the Discussion!
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com

Aston Martin Unveils Its First Ever SUV In Beijing

House Of Representatives Signs Bill To Avoid Another Government Shutdown