Market Overview

Google Wants To Be Your Bank Account

Google Wants To Be Your Bank Account

Google wants to expand its reach to consumers by offering a checking account through a partnership with banking giant Citigroup Inc (NYSE: C), The Wall Street Journal reported.

What Happened

The Alphabet Inc (NASDAQ: GOOG) (NASDAQ: GOOGL) unit is also teaming up with a local credit union at Stanford University to offer bank accounts as part of a project dubbed Cache, according to WSJ. This would put Google in direct competition with legacy financial firms but could face a backlash from Washington lawmakers amid ongoing concerns tech giants have too much influence.

Google won't slap its image on any documentation as the financial institutions' brands will be front and center, an executive told WSJ. By contrast, Apple Inc. (NASDAQ: AAPL) advertised its new credit card as "designed by Apple, not a bank."

Why It's Important

Caesar Sengupta, a Google executive, told WSJ the company's approach is to "partner deeply" with the financial system. This strategy is "more sustainable" although a "longer path."

The executive also said Google won't sell bank users' financial data and its objective is to "help more people do more stuff" in the online universe.

"It's good for the internet and good for us," Sengupta told WSJ.

Google hasn't decided if it will charge consumers for the bank account and management remains open to including more banks in the future.

Related Links:

Experts Debate If Apple's Goldman Credit Card Has Sexist Credit Checks

With Apple Card, Is Goldman Sachs No Longer Exclusively For The Rich And Famous?


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Posted-In: Apple Card Bank Accounts banking Caesar Sengupta GoogleNews Tech Media Best of Benzinga

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