Market Overview

Here's How You Can Show Up At Chipotle In A Halloween Costume And Earn Cheap Food, Rewards

Share:
Here's How You Can Show Up At Chipotle In A Halloween Costume And Earn Cheap Food, Rewards

Chipotle Mexican Grill, Inc. (NYSE: CMG) is inviting customers to show up Thursday with a costume on to score a $4 meal.

What Happened

Chipotle said its Halloween celebration event, called Boorito, will take place yet again this year. From 3 p.m. to close, customers who wear a costume can order a burrito, bowl, salad or tacos for only $4 and receive Chipotle Rewards.

As an added promotion, customers who upload a video on TikTok with the hashtag #Boorito can win free burritos for one year. Consumers will need to showcase their "festive before and after Halloween transformations," the company said.

Consumers wanting even more delicious promotions will be happy to learn customers who sign up for Chipotle Rewards will receive free chips and guacamole after their first purchase.

Why It's Important

Chipotle Chief Marketing Officer Chris Brandt said in the press release customers have been showing up to celebrate Halloween at Chipotle stores for years. This year, the company is taking advantage of the growth in digital and social media to create innovative events.

"We know that TikTok users are highly inspired and creative, so we're excited to see these Halloween transformations come to life digitally," the executive said.

No purchase is necessary to enter the TikTok challenge and the $4 promotion is not valid for online, mobile, catering and delivery orders, the company said.

Related Links:

Here's How A Halloween Portfolio Performs Against The Market

Some Not-So-Scary Halloween Spending Statistics

Posted-In: Boorito TikTokNews Restaurants Events General Best of Benzinga

 

Related Articles (CMG)

View Comments and Join the Discussion!
Don't Miss Any Updates!
News Directly in Your Inbox
Subscribe to:
Benzinga Premarket Activity
Get pre-market outlook, mid-day update and after-market roundup emails in your inbox.
Market in 5 Minutes
Everything you need to know about the market - quick & easy.
Daily Analyst Rating
A summary of each day’s top rating changes from sell-side analysts on the street.
Fintech Focus
A daily collection of all things fintech, interesting developments and market updates.
Thank You

Thank you for subscribing! If you have any questions feel free to call us at 1-877-440-ZING or email us at vipaccounts@benzinga.com

Mid-Day Market Update: Markets Dip After Morning Rise; Oil Plunges

Bulls Bank On Brazil Again