Market Overview

Hino Strives For A Piece Of The Class 8 Truck Market

Hino Strives For A Piece Of The Class 8 Truck Market



COLUMBUS, Indiana. It's been about 50 years since a truck maker has successfully entered the Class 8 market in North America and lasted, said Dominik Beckman, director of marketing and dealer operations for Hino Trucks. So what makes Hino think it can do that now?

"We still view ourselves as an emerging player," Beckman told attendees at ACT Research's Seminar 60 in Columbus, Indiana, on March 26, 2019, despite the fact that Hino has been selling trucks in the U.S. for 30 years.

Beckman said the company has earned 15 percent overall market share in the medium-duty segments, selling 14,492 units in 2018. That market share is 17 percent in Class 4, 31 percent in Class 5 cabover diesel, and increased 10 percent in Class 6, where Penske, Ryder and Enterprise purchase 38 percent of all vehicles.

Growth in these segments are being driven by last-mile, Beckman said, as Hino trucks come off the assembly line as chassis that are then outfitted with a wide array of bodies.

Opportunity exists in Class 7 and Class 8, Beckman believes, and Hino is looking to prove that out. The company is no stranger to heavy duty trucks. Part of Toyota Motors (NYSE: TM), Hino sells Class 8 vehicles in some overseas markets. The new trucks in America will launch later this year. Orders will be taken starting in May.

The XL Series will be offered in the XL7 (Class 7) straight truck or the XL8 (Class 8) tractor configuration. Both will be powered by Hino's A09 turbo diesel, 8.9 liter inline 6-cylinder engine.

The trucks will be come in various configurations, ranging from a gross vehicle weight rating (GVWR) of 33,000 to 60,000 lbs. and gross combined weight rating (GCWR) up to 66,000 lbs. The engine can produce up to 360 horsepower and 1,150 lbs.-ft. torque. Wheel base options include configurations up to 304 inches. Tandem axle is also an option.

The truck will be built at Hino's new Mineral Springs, West Virginia factory, a 1-million square-foot facility opening this year.

Inside the truck, driver comfort was considered. Model-year 2020 vehicles will include an air-ride cab and driver's seat, hands-free Bluetooth audio/calling, steering wheel controls, LED headlights, cruise control, and air conditioning will all be standard equipment. The vehicles will come with HinoWatch 24/7 roadside assistance and HinoCare maintenance programs.

Hino's telematics solution, Hino Insight, will also be available. Hino Insight Telematics carries a one-year complimentary subscription, while Insight Remote Diagnostics and Insight Case Management are complimentary for five years.

The Hino Insight package offers customers up to a 30 percent reduction idle time, 25 percent reduction in fuel costs, and 20 percent increase in fleet utilization through its data insights, Beckman noted. Since being introduced in 2017, more than 40,000 Hino trucks have been sold with the Insight package.

Beckman also said that Hino will added extended cab and crew cab configurations of the XL series as well as a heavier front axle option for snow plow applications. Those updates will be formally announced at the North American Commercial Vehicle show in Atlanta this fall. The company will also give its Class 4-5 cabovers a makeover for the 2021 model year.

Image sourced from Pixabay

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